13 examples of augmented reality (AR) brand experiences
Have you ever wished you could try on those trendy glasses before buying them or see how a new hair color looks before committing? With augmented reality, you can do just that right from your phone. Augmented reality (AR) transforms how brands interact with customers in exciting new ways. Whether virtually trying on makeup, visualizing […]
Immersive Brand Experience: Ultimate Guide + Insights
Whether through a physical space to explore, a virtual adventure using augmented reality, or a multi-sensory journey, the goal is to connect with customers on a deeper level. By doing so, brands attract loyal followers and open doors to new audiences. When brands team up for these experiences, it will be a win-win situation, boosting […]
QR Codes to 3D-AR Menus: The Future of Dining in Innovative Restaurant Technology
The experience of ordering food has undergone significant changes over the last decade, transitioning from traditional paper menus to more contemporary QR code systems. But, don’t you think the experience of ordering could be even more thrilling? Imagine restaurants harnessing innovative technologies to transform this everyday activity into something extraordinary. As we delve into the […]
Why is the digital era a game changer for theme parks?
Have you ever wondered how the digital world is changing the way we have fun at theme parks? It’s a whole new era of excitement and adventure! In this article, we’re diving into the magical blend of technology and thrill rides. From the ease of buying your ticket online to the wonders of virtual reality, […]
Metaverse Technology and Innovation in Experiential Marketing
Imagine you are in a universe where you can do whatever you want and talk or communicate with any individual. This world is called the “Metaverse”. The core of the metaverse is a virtual universe including digital spaces. In this Infinite space any individuals can interact with each other and digital environments. it fades the […]
Trends to Watch: The History and Future of AR, VR, and Brand Mascots
In the ever-changing perspective of technology and marketing, three different trends are ready to reshape the way we experience the digital world: Augmented Reality (AR), Virtual Reality (VR), and the utilization of brand mascots. While they may seem like separate establishments, these trends are, in fact, moving the boundaries of user engagement and brand storytelling, […]
Metaverse Marketing Strategies: Tips for a Successful Virtual Campaign
For staying ahead of the arc in the ever-changing landscape of digital marketing, it is essential for brands to capture the attention of their targets. With the advent of the metaverse a new boundary for marketing and a virtual universe where one can associate, socialize, and control business, has opened-up. In this extensive blog post, […]
Definition and Principles of Experiential Marketing + Real examples
One of the reasons that changed the old-fashioned purchase funnel to a fly-wheel model was that funnel did not showcase the need of keeping in touch with the customers. Brands are doing their best not to lose their connection with their customers and make them more engaged. One of the tools that can help with […]
The Basics of AR & VR: Understanding the Tech Behind the Magic
Magic has always fascinated us because it takes us out of our everyday life and opens up new worlds and possibilities. That’s probably why technologies like augmented reality (AR) and virtual reality (VR) have been introduced: to breathe life into our dreams and fantasies! Big brands have started using these technologies to make marketing more […]
