Storytelling in Marketing and Business: Techniques and Key Points
As Joan Didion once said: “We tell ourselves stories in order to live.” Stories date back to the ancient era when our ancestors drew pictures of their hunting on the walls of the caves they lived in. Since then, stories have captivated humanity, and this interest has continued into the modern era. Nowadays, businesses recognize […]
Mastering Brand Storytelling: A Comprehensive Guide
Successful businesses are good at one key thing: telling really interesting stories. Stories grab our attention and create connections between us and the storytellers. This is a great opportunity for companies that want to build strong relationships with their audience. Getting good at brand storytelling helps you easily share your brand’s story. In this article, […]
What is Transmedia Storytelling
The audience is everything in a story because they judge if the story is a success or not. It doesn’t matter if the story is a novel, a movie, or a narrative that you share about your brand. You’ve probably heard that you need to define your target audience, their demographics, tastes, and needs so […]
What Is Visual Storytelling?
There’s power in a story, and it’s not just in the movies or books. You see it in the news, in sports, and even in education. It’s powerful because we’re hardwired to take inspiration and morals from any story. It convinces us to do things we didn’t consider before. That’s why businesses choose to share […]
