Travelodge by Wyndham


When Travelodge approached us with their beloved Sleepy Bear— a charming character who's been the cozy face of the brand for an impressive 70 years—they had big dreams. The bear wasn't just sleepy anymore; it was ready for an adventure, much like Travelodge's growing brand spirit!

our total solution

The goal

Redesign Sleepy Bear for a grand event and prepare the cute mascot for a digital experience that aligns with the current nature and mission of the brand.
Dream Farm Agency was thrilled to take on this adventure. We fully overviewed the Sleepy Bear’s storied past to honor its rich legacy while redefining its future.

Facial expression

The result

A more “adventurous/in-shape!” Sleepy Bear, refreshed and redesigned to better communicate with today’s travelers and the modern-day essence of Travelodge.
With this new design, Sleepy Bear not only charmed attendees at the grand event but also made a splash in the digital world, capturing hearts across social media and online platforms. It’s not just a mascot; it’s a symbol that reminds everyone—Travelodge is your adventure-loving companion on the road! And guess what? People can’t stop talking about it and sharing their own Sleepy Bear adventures!