What is a brand mascot book? | How can it help brands use their mascots?
In today’s competitive market, where there is fierce competition, a brand mascot is capable of establishing an emotional relationship with the audience. In order for the brand mascot to be utilized properly and have a special effect, it must adhere to specific guidelines. In this blog, we are going to talk about some guidelines that […]
The Power of Backstory and Character Profiles in Brand mascot Design
Stories are all about the characters—they’re what you remember most. And just like in stories, company mascots represent what the company is all about. In this blog, we’ll dive into what a backstory is, how it links to a character profile, and ways we can leverage them for mascots. What is the backstory? A backstory […]
Animated Mascot Campaigns: Your Comprehensive Starting Point
Regardless of your industry, there has always been tons of competition, and everybody strives to get ahead of others by using their tools for their survival. So, when customers are getting bombarded with ads and promotions, you won’t cut through the noise with just a “corporate, faceless” product. You need a way to penetrate people’s […]
