About Dream Farm Agency
Dream Farm Agency is a character-driven marketing agency founded in 2023 and headquartered in London, United Kingdom, serving clients across international markets. We build marketing solutions around original characters built to grow into long-term brand assets. Including brand mascots and virtual characters such as virtual influencers, virtual fashion models, virtual brand ambassadors, and AI personas.
Our work brings these characters to life across campaigns, storytelling, digital activations, and emerging platforms. The result is a consistent, recognizable, and highly engaging presence across every touchpoint of your brand.
Plant a Character
Own a World
Brands can buy attention and borrow fame. Neither is theirs to keep.
A character is, and it grows
That’s why we see a character as one of the most valuable assets a brand can own. Planted with a clear purpose and cared for over time, it becomes a living world of stories, relationships and touchpoints that audiences step into and return to. That world is yours: original intellectual property that can extend into content, products, licensing and partnerships.
It also gives you ground in your market that competitors can’t easily take. Products, prices and media plans can be matched. A character people know and follow is far harder to copy.
Dream Farm brings the strategy, art and technology to plant it, grow it and keep it yours.
Our Story
Where we began
Dream Farm Agency launched in 2023, but its roots in character development go back much further. Before starting the agency, founder Dave Ansari spent more than a decade making characters in animation, games and advertising, and the same problem kept turning up.
What we noticed
Marketing strategy, creative craft, and technology were often treated as entirely separate disciplines. Beautifully designed characters were left without a long-term strategic role, and campaigns came and went without building lasting brand equity.
Why we started
Dream Farm Agency was built to bridge that gap. We bring strategic thinking into character development from day one, defining a character's purpose, business role, and long-term potential before design or production even begins. The character then becomes the engine for a wider marketing solution, extending into stories and interactive experiences that generate real value for the business.
How we've evolved
What began with mascots and character-led communication now spans original character IP, virtual influencers, AI-powered brand ambassadors, interactive experiences and character-led worlds. The scope continues to evolve, but the purpose remains the same: to expand what characters can do for a business.
Founder & CEO
A Multidisciplinary Team
Dream Farm Agency brings together expertise in brand and marketing strategy, creative direction, character design and development, storytelling, AI-enabled video & animation production, and interactive technologies.
These disciplines remain connected throughout every engagement, from research and strategy to creative development, production, activation and ongoing growth. This end-to-end approach preserves continuity from the first strategic decisions through delivery, while bringing the appropriate specialist expertise into each stage of the work.
Who we work with
We partner with brands and organizations that see characters as distinctive assets with value beyond a single campaign.
Some of our clients are building original characters from the ground up, while others are looking to evolve an existing character into a stronger, more consistent part of the brand ecosystem.
They range from established international brands to ambitious growing companies across technology, hospitality, financial services, entertainment, consumer products, sport, sustainability and destination marketing.
Testimonial
"Collaborating with Dream Farm Agency is an absolute pleasure. The team truly understood our vision and brought the characters to life in ways that felt fresh yet authentic to our brand. Dream Farm delivered beyond our expectations, and we’re thrilled with the results. Thank you for your fantastic work! "
"Our journey with the Dream Farm Agency team has been enjoyable and worthwhile! Their friendly, collaborative approach made the process smooth from the very beginning. Our new brand identity, crafted with their expertise, perfectly mirrors our proficient and caring personality, helping us to connect more deeply with our community. "
"Dream Farm did a fantastic job. The result was perfect, showing the professional work and effort they put into the project. They were highly focused on taking care of our needs, and satisfied us as a customer. As this project was about animal rights, Dream Farm really helped us spread such a valuable message effectively."
"Partnering with Dream Farm Agency exceeded our expectations. Not only was the quality of work fantastic, but they were very collaborative and were able to deliver under an expedited time frame. Their team is friendly, professional, and made the process seamless."
"Dream Farm consistently delivers quality animation. They have great attention to detail and contribute innovative ideas during the creative process, pulled from their years of experience. Their character and world designs are unique, bringing distinct flavor to every video they make."
"Dream Farm's quality of work was exceptional. They hit every milestone and exceeded our expectations. For Alpha Clash, Dream Farm will be our first choice for all future projects."
Media Coverage
The 11.5th player: an entertainment asset football has always had but never owned
Brand mascots: From static symbols to virtual influencers
Why Brands No Longer Need Human Influencers
Why the Future of Financial Communication Belongs to Brands That Own Their Voice
PETA Launches First-Ever Christmas Campaign To Put Punters Off Turkey Via Dream Farm
The metaverse is still in its development stages
Enter the AI-powered Mascot Paradigm of Brand Personification
The Rise of Virtual Influencers to Disrupt the Influencer Marketing Industry
A Day in the Life of Cate
Dream Farm Agency: Redefining Marketing Communications Standards with Innovative, Future-Driven Solutions
Dream Farm Studios
Dream Farm Studios is a separate sister company of Dream Farm Agency, specializing in 2D and 3D animation production.
While Dream Farm Agency focuses on character-driven marketing, strategy, and building characters as long-term brand assets, Dream Farm Studios focuses on bringing ideas and stories to life through animation.
The two companies operate as distinct brands with their own identities, websites, and services. They collaborate on selected projects where their expertise complements one another.
WHERE TO FIND US
Headquarter
Regional Offices
London
74A High Street, Wanstead, E11 2RJ
+44 20 8090 4423Toronto
2240 Lake Shore Blvd W. Unit 3205, ON M8V 0B1
+1 (437) 214 6434Warsaw
Kanarkowa 16, 02-818 Warsaw, Poland
+48 224 813 823Amsterdam
Teleportboulevard 130, 1043 EJ, Amsterdam
+31 618 727 732