What is a Mood Board For A Brand? + 6 Examples
For branding purposes, a moodboard is a picture that shows how the brand should look, feel, and act. It’s usually a mix of pictures, colors, textures, patterns, fonts, and other visual elements that capture the essence of the brand’s personality and make people feel or think of things in a certain way. This keeps the […]
What Is Rebranding?
Rebranding is the strategic process by which a company reassesses its marketing approach by implementing new elements, such as a new name, logo, or design. The primary goal is to create a new and distinct identity in consumers’ minds. Rebranding is like renovating an old house. A fresh coat of paint, new floors, and redecorated […]
The comprehensive guide to B2B branding
Normally, Any business that sells to other businesses and hopes to distinguish itself from the competition and retain clients should have a strong brand. However, creating a brand for these types of businesses is not the same as creating a brand for products that the average consumer purchases. The key difference is that B2B brands […]
