Brand Mascot Development , Illustration , Poster Design
Another one of our clients that produce personal care & hygiene products was Merident. The owners of this brand were planning to export their toothpaste for kids to CIS (The Commonwealth of Independent States) countries. This called for a brand mascot that could successfully connect with the audience of a market they hadn’t entered before. Merident owners did not insist on a human or animal character. Still, they made clear they were looking for a character (or characters) with distinguishable characteristics to fascinate kids (8 to 15) and get their parents to buy the products.
PHASE 1
Research and Selection
n order to have a clearer picture of the client’s brand identity, positioning, and the message it wanted to convey, we organized brainstorming sessions and different meetings with Merident’s key members.
Detailed research of the industry & Merident’s target audience, along with a thorough analysis of their competitors, were also done and led us to related keywords and slogans for the brand.
PHASE 2
Character Profile
t this stage of the total solution process, we provided a brief for the design and personality of two characters, with the following highlights:
PHASE 3
3D Modeling
What eventually came out were two lovely characters with fine detail to speak the message of the brand; their hair, for instance, creatively and noticeably depicted the product.
Creative Producer @ Mozilla Fire Fox
“It was a pleasure to work with the very talented team at Dream Farm Studios. They helped us define the needs for a brand character and completed milestones for the project with openness, skill, and flexibility in response to our complex feedback. Our team would love to have the chance to work with them again.”
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