To catch consumer attention and build lasting brand recognition, companies increasingly adopt mascots to showcase their brand’s values and create an actual connection with their target group. Mascots can perfectly simplify complex brand messages, and this is particularly important in the digital age and with advancements in AI. However, while many brands recognize the value of mascots, their potential is often underutilized, so they often don’t have a lasting impact and are quickly forgotten.
Dream Farm, leveraging over a decade of expertise in animation and character design, identified a significant gap in mascot development, especially in merging strategic marketing with engaging visual storytelling for effective mascot use. This realization led us to the development of our Brand Mascot Total Solution approach, which combines creative vision, strategic insight, and technological innovation. Dream Farm doesn’t just create great-looking characters. We also make sure they fit perfectly with what the brands need, thanks to an A-Z approach that blends creativity, strategy, and technology.
THIS SPOTLIGHT AWAITS YOUR BRAND.
And your story
deserves to be told.
Our full-service offering includes everything from initial brand research to designing characters and creating content while our core expertise really comes into play after the mascot is created. We specialize in launching mascots and devising long-term strategic plans for their use, to keep them effective and relevant over time, especially as digital technology and consumer preferences quickly change. This approach stands out in the industry, focusing on turning mascots into key brand communicators, not just additions to logos.
Starting with a deep R&D into the brand itself is a must-do before creating a character that represents it. This first step is all about getting to know the brand really well. It’s like laying down a strong foundation before building a house. During this phase, we figure out what the brand stands for, what makes it special, who it’s trying to reach, and what feelings it wants to stir in its customers. We also look at what other brands are doing and what people like or don’t like. Knowing all this is super important because it helps make sure that the character we come up with fits the brand perfectly. So, taking the time to really understand the brand first sets the stage for a character that can truly bring the brand’s story to life.
Creating a memorable character goes beyond looks; it’s about their personality too. Think about what makes them unique:
Maybe they even have a special superpower!
These characteristics aren’t random; they should be carefully picked to align with the brand’s identity and appeal directly to the target demographic. Just as friendships in the real world are formed through shared laughter, mutual interests, or a spark of connection, our aim is to develop a similar bond between the mascot and its audience. This is our opportunity to create a personality that everyone loves and wants to be friends with!
Along with the final character, we provide a “Mascot Book” or mascot guideline. This essential document covers everything about the character. It maps out the mascot’s purpose within the brand, pinpoints the intended audience, and brings the mascot’s backstory, personality, message, tone, and visual identity to light and to be safe for lasting usage. We indicate the do’s and don’ts for depicting and using the mascot, setting clear boundaries to preserve its identity: the mascot’s limitations, suitable promotional channels, and strategies for impactful communication.
By equipping with this guide, the brand can have a vision for the mascot’s journey. A critical milestone in a mascot’s life cycle is the mascot “launch“, in which we will provide the brand with customized ideas and campaigns designed to embed our mascot in the hearts and minds of the audience. A solid long-term plan will also ensure the mascot not only makes a strong initial impact but also remains memorable and effective over time.
NFT collections, including a wide range of 2D or 3D characters, backgrounds, and accessories, are another way of utilizing the mascot in the digital world. Furthermore, your mascot serves as the ideal ambassador for venturing into the metaverse, providing a humanized representation of your brand. Your mascot can engage with people in the virtual world, offering an interactive experience that brings your brand face-to-face with the audience. This provides a new depth of engagement and interaction.
We live in an exciting time where traditional and digital media coexist, creating a fresh way to tell stories through Transmedia Storytelling. We use this clever approach and leverage the character to share your brand’s story across multiple channels, pulling audiences in deeper than ever before.
It’s a method that keeps fans perched on the edge of their seats, buzzing with anticipation for the next move from your mascot, somewhere across the brand’s channels: social media, websites, live events, virtual worlds, games, TV shows, billboards, and commercials. We make sure each piece connects perfectly, and this will keep everyone hooked and excited to see what’s next!
To make your mascot even more engaging, we utilize immersive, tech-based solutions, bringing your character to life in a digital environment. Through gamification solutions and thanks to technologies such as AR, VR, and AI, we significantly boost customer engagement.
We use the extensive expertise of our in-house studio, which has produced over 2,000 unique characters, to further enhance our brand mascot solutions. This combined approach makes us the perfect A-Z partner for brands looking to improve their communication strategies effectively through mascots.
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