Storytelling in Marketing and Business: Techniques and Key Points
As Joan Didion once said: “We tell ourselves stories in order to live.” Stories date back to the ancient era when our ancestors drew pictures of their hunting on the walls of the caves they lived in. Since then, stories have captivated humanity, and this interest has continued into the modern era. Nowadays, businesses recognize […]
What Is Interactive Website Design? + Examples
In today’s digital world, websites are crucial for businesses. Just like a good first impression in person, a website must be engaging to keep visitors interested. Simply throwing some content online isn’t enough anymore – you need to grab their attention and make them want to stay! That’s where interactive web design enters. This article […]
13 examples of augmented reality (AR) brand experiences
Have you ever wished you could try on those trendy glasses before buying them or see how a new hair color looks before committing? With augmented reality, you can do just that right from your phone. Augmented reality (AR) transforms how brands interact with customers in exciting new ways. Whether virtually trying on makeup, visualizing […]
Co-Branding: Benefits, Challenges, and Inspiring Examples
the motto “together we are stronger” holds more truth than ever before. With markets saturated with options and consumers bombarded with choices, standing out requires a strategic approach. This is where the power of collaboration comes into play. It is an increasingly prevalent strategy among companies looking to make a mark in their respective industries. […]
Power of Gamification in B2B Settings + 10 Real-World Examples
In today’s business world, gamification can unlock new possibilities, making every interaction a step toward success. It’s not just for B2C; it also works wonders in B2B contexts. By incorporating game-like elements such as challenges, rewards, and competitions into everyday tasks, gamification makes work more engaging and enjoyable. In this post, we’re diving into interesting […]
How To Invest in the Metaverse: Guide and Actions
The Metaverse is buzzing with potential, but where do you even start? This guide is your First step to unlocking its secrets. We’ll ditch the jargon and show you how to Invest in the Metaverse. Metaverse is just one of so many verses that exist! So, when we talk about investing in the Metaverse. Actually, […]
what is brand development? process, definition & strategy
What pops into your mind when you think of brands like Apple, Nike, or Coca-Cola? Do feelings of innovation, achievement, and joyful refreshment ring a bell? That instant familiarity and those associations represent the immense power of effective brand development. But have you ever wondered — how these iconic brands grew from small startups into […]
What is brand experience strategy?
A brand experience strategy is a detailed plan companies make to change customers’ experience with their brand. It’s more than just making sales and giving products. It’s about creating lasting memories, building emotional relationships, and standing out in a crowded market. As part of the strategy, regular and meaningful interactions will be set up across […]
What is a Brand Strategy?
We’re going to take the mystery out of brand strategy by giving you valuable tips and examples from real life in this blog post. Our goal is to provide brands, especially those new to the idea, the information and ideas they need to develop unique strategies. What is a Brand Strategy? A brand strategy is […]
Mastering Brand Storytelling: A Comprehensive Guide
Successful businesses are good at one key thing: telling really interesting stories. Stories grab our attention and create connections between us and the storytellers. This is a great opportunity for companies that want to build strong relationships with their audience. Getting good at brand storytelling helps you easily share your brand’s story. In this article, […]
