Brands use 3D configurators for diverse purposes, and one evolved use case of this new trend is in the fashion industry.
This blog will review possible ideas for effectively leveraging this interactive media and discuss successful examples of implementing these exciting game-changers.
Let’s start.
3D Fashion Configurators Ideas and Real Examples
As mentioned above, product configurators are gaining significant traction. Several brands in various industries, from car manufacturers to real estate, are taking advantage of them. The fashion industry is no exception; many famous and lesser-known brands use this interactive media to achieve its benefits.
Creating Unique Customized Items
A well-thought-out 3D fashion configurator can be beneficial in this regard, allowing customers to design various items exactly as they desire and spend money on something uniquely created for them.
Therefore, a great and simple idea to leverage product configurators in the fashion industry is to allow customers to customize what they want to purchase, and several brands have already taken this approach.
While some brands may offer limited options to change the appearance of their items, others enable designing from scratch. This opens up a world of possibilities, creating a truly distinctive and exceptional outcome that is sure to excite customers.
The famous clothing brand Levi’s adopted 3D configurators in its stores worldwide years ago. They found this interactive media beneficial and created an online platform where users can customize their jeans, shorts, jackets, etc.
The executives of the brand have a famous saying about this approach. They once said:
Using 3D product configurators is a shift from selling what we make to making what we sell.
They emphasized the importance of consumers’ desires and paying attention to what they want. This can be achieved by properly using a capable 3D clothing configurator, which this American brand did perfectly.
Since configurators are inherently exciting and new, many will accept your call and visit the platform. If developers succeed in creating a simple and user-friendly environment with no complexity, they will likely start designing and producing abnormal pieces of clothing. Clothes that you are not going to really create.
Nike by You is a prime example of turning heads toward a brand using a 3D fashion configurator.
Entering the platform created by Nike, you can customize any style of sneakers with a wide range of options available. Put simply, users can make the exact appearance they want through this configurator.
Notably, Nike customers can purchase what they design, and users can also download an image of their customized sneaker and share it with their friends. This was the main reason that this campaign went super viral.
Producing One of a Kind Gifts
Cliche gifts are not suitable for showing love to people you care about. Hence, these days, people seek unique, personalized gifts to create a memorable experience on a special day for those they love.
A 3D fashion configurator is a powerful tool that enables brands to empower their clients with the ability to craft one-of-a-kind gifts that match their unique preferences.
Specifically, businesses offering goods that may be used as presents are utilizing this newly emerged technology, taking advantage of interactive media for their own benefit.
Product configurators can be leveraged to design unique appearances for common goods, giving them a new look and distinguishing them.
Guerlain is an iconic French brand known for its luxury offerings. It creates perfumes, cosmetics, and skincare products.
The brand’s executives produced a 3D product configurator that enables their target audience to customize perfume bottles and product packaging, giving them the chance to have a genuinely unique gift in their hands.
Interestingly, this approach enhanced Guerlain’s brand loyalty parameters since people who value luxury brands seek unique goods to enjoy their distinctive qualities.
Designing Jewels from Scratch
Accessories like jewels are also considered fashion-related items. Therefore, brands in this field can leverage 3D fashion configurators, allowing their target audience to create wholly customized rings, necklaces, bracelets, etc.
Jewelry consists of several detailed components that buyers can easily manage in a 3D fashion configurator. This user-friendly technology can take care of every aspect, from overall shape to the smallest gemstones you want to add to the jewelry. It is also possible to determine the gold and gem quality to control the final outcome’s price. As a rule, the higher the quality, the higher the price.
Many businesses in the jewel industry have opted for product configurators recently, and Jweel is one of them.
Visitors adore its user-friendly platform, which enables them to choose from some preset designs and customize them with multiple options to achieve a unique, one-of-a-kind outcome. This emphasis on uniqueness can make customers feel special and valued, enhancing their overall experience.
You can select the material from which the jewel will be made and even add text in your desired font and size.
This is a screenshot of Jweel’s product configurator below:
Now that you are familiar with ideas for leveraging a 3D fashion configurator for various purposes, it is time to wrap up the blog.
Dream Farm Will Create Your Product Configurator
Creating a 3D fashion configurator requires skilled developers to manage the process. Not all brands, especially those in the fashion industry, have these professionals on board and need outside help to integrate the product configurator into their websites or any interactive medium.
When you find yourself lacking the necessary resources, outsourcing the creation of a configurator to agencies with a proven track record can be a strategic move. It saves you the hassle of hiring and managing skilled developers and ensures a successful outcome.
In addition to all the services we provide for our clients, you can count on our experts’ capabilities in using this technology. We have discussed its possible use cases with some triumphant examples for each, and if you find any of them helpful to your business, contact us to discuss further details.
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