The rapid advancement of AI technology is transforming every aspect of marketing. From campaign ideation to customer segmentation, AI tools are redefining how brands engage with their audiences. For marketers, embracing AI is no longer optional — it’s essential. In this article, we’ll explore the practical use cases of AI in marketing, showing you how to boost creativity, efficiency, and performance in your marketing strategies.
This blog will explore this topic in-depth and examine how AI can help with diverse marketing tasks.
Are you interested in the possibilities that AI provides? Stay with us until the end of this blog.
Basic and General AI Use Cases in Marketing
Before discussing the specific branches of the marketing tree and how AI can be handy in those fields, let’s review some basic use cases of this groundbreaking technology.
Ideation
General AI tools like ChatGPT and Gemini are designed to view everything from different perspectives. Therefore, they can devise innovative solutions that you and your team have never considered.
Anyone with some experience in marketing knows that creativity and providing solutions are everyday jobs for this kind of specialist. Artificial intelligence’s capacity for offering new ideas is a power that deserves to be appreciated.
So, if you occasionally struggle with mind blocks, feel your team lacks new ideas for developing your brand, or need outside help to assess problems from a different perspective, AI is here to meet your needs.
Planning and Strategy Development
Marketers can count on the possibilities AI offers on the first day of their jobs and in the first step they take.
To be specific, AI can aid marketers in planning and developing a strategy that will guide all marketing tasks over a determined period. This way, creating a well-thought-out plan with realistic goals becomes possible. A kind of plan that is crucial to maximizing marketing results.
Let’s say it this way:
Taking advantage of AI in marketing must begin with using this advanced technology to acquire and analyze data. The results of the analyses allow you to segment your potential customers more strategically.
Additionally, marketers can use AI for:
- Researching and analyzing competitors
- Market research and determining golden opportunities to seize
- Planning and optimizing different campaigns
- Developing the brand’s general content strategy
- Defining rules for personalizing marketing efforts as much as possible
In essence, the goal of utilizing AI in this phase is to enhance everything at the first stage and ensure future efforts align with the broader picture you have in mind.
Market Research
A good strategist must be aware of all the details of the topic they’re dealing with. Marketers are strategists who plan to help a business reach its goals, such as higher brand awareness, increased sales, higher ROI, etc.
Therefore, these experts should also know even the minor details of the market their respective business is working on. Market research, as you know, is the process of collecting this data.
Market research can be tricky and complex most of the time. There are tons of intricacies that researchers should consider, making the whole process notably time-consuming.
Luckily, the presence of AI in marketing has also affected this matter. This means you can use AI-powered tools for more accurate and faster market research.
AI extracts and analyzes needed data from massive databases. The results of data analyses give marketers a comprehensive overview of everything a brand needs to know about the market. Therefore, making informed decisions becomes more straightforward than ever.
Earlier, we mentioned artificial intelligence’s customer segmentation capabilities, which are also essential for market research. Creating different categories of customers lets you make exact personas for each group and provides your team with an excellent infrastructure for better communication.
Moreover, with AI’s help, proper market research can offer your brand competitive intelligence over rivals, which you can benefit from in many ways.
Reports Analysis
Another primary use case of AI in marketing is its ability to analyze reports you get of different campaigns.
The reports you get from various platforms hide so much information. The key to unlocking the treasure and accessing the information is to analyze those reports.
With AI, you can find repetitive trends and identify any possible pattern. Doing so allows you to plan for better performance in future campaigns.
AI tools not only make the process easier but also increase its speed. In other words, AI handles a time-consuming, challenging task and, by doing so, saves you from hassles.
You can define some critical metrics for AI tools and ask them to gauge performance in reaching them. Simply put, artificial intelligence can review the reports you give it and assess whether you accomplished marketing milestones.
Lastly, the technology’s capability to identify any unusual pattern is another property worth mentioning.
By all means, AI-powered platforms are invaluable when it comes to reviewing and analyzing reports.
Optimizing Marketing Efforts
After all, optimizing every aspect of marketing efforts is what takes you forward. That’s why marketers review and analyze reports keenly and look for areas that need improvement.
Once again, marketers can count on AI-enabled platforms. Some tools are designed to find areas for improvement and offer suggestions to enhance the performance of future campaigns. This is the exact definition of optimization.
The interesting point is that these platforms can optimize everything in real time. So, you can address the problem as soon as it is recognized, immediately orienting everything on the right path.
Overall, the AI effect is evident in almost every part of marketing, which is good. Marketers can do their jobs better than before, and businesses can benefit from more successful marketing campaigns.
In the next section, we will talk about AI use cases in more specialized fields.
5 Specialized Criteria Where AI Can Assist Marketers
Marketers are responsible for a wide range of tasks since marketing is a vast science. Because of this fact, we have decided to divide this section into separate parts and study how AI can be helpful in each of these fields.
Let’s begin with a well-known criterion.
AI in Advertising
AI is undoubtedly revolutionizing the advertising industry. These technological advancements now enhance campaigns and improve results.
For example, by analyzing users’ data and collecting information about each person’s preferences, marketers can create hyper-personalized ads that can attract attention to the brand.
AI’s power to forecast trends allows businesses to create astonishing advertising content that’s likely to be successful in reaching marketing purposes. In addition, predictive features let brands identify customers with the highest possibility of conversion, providing a golden opportunity to achieve more with less spending.
Artificial intelligence can also be leveraged to create advertising content. However, it’s highly recommended not to rely solely on AI for content creation; in some situations, you can ask for help to improve your work.
An excellent benefit of AI in advertising is that it can help businesses detect fraud and misuse. For example, if vicious bots are trying to raise click numbers in your PPC campaign, AI enters and prevents them from causing considerable losses to your budget.
Programmatic TV advertising is a worthwhile study example that demonstrates AI’s role in advertising very well.
So, in essence, involving artificial intelligence in advertising actions will bring these benefits to your brand:
- Increasing the campaign’s effectiveness
- Optimizing ad Spend
- Gaining a competitive edge
That’s the reason we suggest you find ways to use AI strategically and enjoy its significant advantages.
SEO with help of AI
SEO is a hard-to-neglect subcategory of marketing, and it has also been impacted by AI’s dominance of the digital world.
As a marketer, you must know that optimizing web pages for search engines involves various tasks. First is technical SEO, which handles coding structure and everything related to making a website more indexable by crawlers. AI can help you implement schema markup properly to please search engines and increase your website’s visibility.
Link building is another vital aspect of SEO. Internal and external links are required to send a web page to the top of the SERPs. Using AI-powered tools, one can analyze how well their website performs in terms of link building. AI detects any probable toxic link and can eliminate the connection if you give permission beforehand.
Also, artificial intelligence can list potential websites that are good candidates for link building.
Optimizing websites for voice search becomes increasingly critical as time passes. That’s because more and more people are getting used to this form of searching. AI can also be helpful for this intent.
Lastly, by implementing proper AI-powered machines and using related platforms, marketers can monitor the website’s performance for each keyword in real time. This means you will immediately be notified of any rise or drop in SERPs.
Let’s examine AI use cases for keyword research in a distinct section.
Keyword Research
You’ll need keywords for almost any marketing measure, especially in SEO. This fact depicts why keyword research is vital and must be done carefully: It sets the foundation for future action.
Before the recent advances in artificial intelligence and the extreme rise of AI-powered platforms, specific tools like Keywordtool.io were the only way to find keywords.
However, businesses can now use AI to find keywords related to their industry.
Note: most traditional tools are now empowered by AI technology.
Besides finding keywords, AI is helpful for other interconnected tasks, such as categorizing and clustering keywords.
Since artificial intelligence can now understand the semantic meaning of queries, it will help marketers develop ideas for a wide range of search terms.
Overall, AI enhances the process of keyword research by offering invaluable services in different phases.
Social media
Social media is an inseparable part of humanity today. Billions of people worldwide use different social media platforms daily, and that’s the main reason why businesses should have a presence on those platforms.
Assuming you have correctly identified which platforms your target audiences love the most, let’s see how AI in marketing can help you perform better in this particular domain.
Social Media Listening
Social media is where ordinary people can be heard. Therefore, poor-quality services and goods will likely be punished severely, especially on platforms like X (former Twitter).
Brands should manage public perception by answering criticisms and defending their reputation against false accusations.
But how do you know someone with a small follower base is talking about your business? Sometimes, even big accounts and serious charges may remain unseen. The solution is social media listening.
Simply put, this process involves monitoring chosen social media platforms with special tools to get notified whenever an account mentions your brand’s name.
This way, you will immediately understand whether someone posted negative or positive thoughts about your business and have more control over managing public perception.
Using AI-powered tools enables you to implement such mechanisms more accurately and efficiently.
Social Media Management
Since it’s a vast playground, managing various aspects of a business’s presence on social media platforms may be challenging.
In addition to listening to and monitoring any social media activity that may relate to your brand, the person responsible for managing the business’s accounts must handle several other tasks, too.
Fortunately, AI can be useful in this regard. Tools that are powered by artificial intelligence can streamline many workflows and drive business growth.
With this technology, almost everything a social media manager should do can be done more smoothly and efficiently, from content creation and audience segmentation to answering messages and analyzing insights.
Leveraging AI to manage social media accounts enhances efficiency and improves management, saving time and money. Thanks to intelligent and accurate analyses, one can make more informed decisions and strengthen brand reputation, a critical success factor.
Now, let’s see how AI can help in content marketing.
Content Marketing
Content marketing has become an outstanding tool for inbound marketing in the past few years and has proven its value to invest in.
The moment someone begins to implement this form of marketing, they will face numerous challenges that, chances are, they have never thought of before. We want to say that content marketing is much more than content creation.
As you know, to succeed in this inbound marketing approach, a business must define its target audience correctly, plan and develop sound strategies with realistic goals from time to time, execute the strategy perfectly, use several channels to promote published content, analyze the results, etc.
It’s not easy, but it’s rewarding. The good news is that AI can facilitate every step you take. By leveraging AI platforms in various phases of content marketing, you will streamline the process and increase the likelihood of success.
Content Creation (Any Type and Formats)
The primary activity in all content marketing plans is content creation, without question. On the other hand, AI’s ability, which almost everyone is aware of and uses on a daily basis, is its power to create different forms of content.
AI image creators generated a buzz not long ago, bringing this nearly overlooked technology into the spotlight.
Now, significant advances in this technology occur every day, which results in a major upgrade in the quality of the content created.
No matter what form of content you need—whether text, image, audio, or even video—there are dozens of customized platforms with powerful AI engines that can do the job.
Despite all the progress, it’s important to note that it’s not recommended to depend totally on AI platforms for content creation. Some issues regarding copyrights and similar problems may cause unwanted troubles for your business.
For example, asking AI chatbots to write a blog post from the beginning to the end is probably not a good call. However, asking for help from specific platforms for copywriting the new product page isn’t harmful; it’s also a wise decision to improve optimization.
Let’s say that you should maintain a balance between human-made content and content made by artificial intelligence.
In the following criterion, we will delve into CRM.
Upgrade and optimize CRM
Appropriately controlling customer relationship management, AKA CRM, is crucial for guiding businesses toward success, and AI can do a lot in this field.
CRM consists of various subcategories, and here, we will explore three primary ones and how AI can be used to enhance their performance.
Customer Segmentation
Setting the right foundation for proper management initiates with customer segmentation. Earlier in this blog, we mentioned that AI in marketing can be useful for this purpose. Now, we want to re-emphasize this fact.
Intelligent algorithms allow you to differentiate customers according to their previous choices and behavior. In other words, you can segment them into different groups using AI and develop well-thought-out strategies for each grouping.
This can be done in real time, meaning adjusting segments happens continuously. Once enough data is collected from a customer, intelligent mechanisms instantly transfer them to the suited group.
Additionally, AI enables micro-segmentation. It lets businesses create super-customized groups that facilitate hyper-personalization.
In essence, AI-powered platforms can handle any task related to customer segmentation effectively and efficiently.
Answering and Supporting Customers
Sometimes, the quality of customer service is what distinguishes your brand from all other competitors. Therefore, improving this aspect of your business is worth investing in.
Once again, AI in marketing is helpful. By implementing AI in CRM to answer questions, you will help customers find the solution to their problems in the blink of an eye.
First of all, there are AI chatbots that you can incorporate into your website to answer customers’ questions. Doing this allows you to benefit from a 24/7 available assistant without spending more on hiring professionals. So, if you run your business with a frugal mindset, you’ll find this approach cost-effective and worth considering.
As for technological advances in this field, AI chatbots can now understand users’ moods and answer them with the right tone and wisely selected words. This helps ensure that robotic responses don’t further irritate an already frustrated customer.
Businesses can train AI engines with specific databases to provide the needed knowledge about their operations and prepare them to give correct answers based on each user’s specific situation.
Moreover, new chatbots, typically powered by artificial intelligence, can keep records of previous conversations and foretell users’ probable needs in the near future. With the help of this information, marketers can plan to create personalized emails and demonstrate exceptional customer service.
Lastly, AI will help automate some repetitive tasks, saving time and enhancing the efficiency of all customer service activities.
The possibilities are endless, and intelligent tools can serve your business in many ways regarding customer support. These examples are only the tip of the iceberg.
ECRM and Marketing Automation
Up until this point, we have mentioned the role of AI in automating marketing tasks several times. This ability can be beneficial, especially in customer relationship management, since it eliminates the need for handling redundant tasks.
For example, you don’t have to analyze each customer in person to offer them more personalized offers. AI systems will do this automatically, based on data they have about each user.
Lead nurturing also becomes more straightforward since automation kicks in and does many aspects of the whole process on behalf of marketers. AI scores each lead based on their previous actions and behaviors. This way, you’ll gain access to a list of highly qualified leads recommended to work on and try to convert into paying customers.
Other criteria, such as customer segmentation, customer support, personalizing, etc., will also benefit from AI’s power to automate marketing tasks.
Overall, the possibilities of AI in marketing are evident everywhere. All you have to do is look more keenly and think of creative ways to use this technology for the good of the brand.
Now, it’s time to conclude the blog.
Dream Farm Agency’s AI Solutions
Embracing AI in marketing may be overwhelming at first, specifically if your business has no prior experience in this area. That’s why we provide our customers with practical AI solutions to facilitate their adoption of this technology.
Our AI-powered Digital Marketing service, such as AI powered content marketing and AI powered virtual influencers, are excellent at helping brands reach their marketing objectives more effectively.
Additionally, our specialists cover any related needs to advanced machine learning algorithms and assist your business in implementing and benefiting from various AI applications in different aspects of your business.
Therefore, don’t worry if you’re interested in using AI but confused about how to do it. We’re here to guide you through this new technology.
Contact us for further discussions about details.
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