OVERVIEW
CICI Lash is dedicated to elevating your beauty journey with their premium eyelash and brow products.
What We Did
Brand Alignment
Integrated CICI Lash’s brand to craft a harmonious, consistent, and distinctive presence across different channels, enhancing brand authority among its target groups.
Target Audience
Analytics Stack
Established a data-centric approach by implementing a comprehensive analytics platform and conducting rapid experiments to validate product-market fit during launch.
Rapid Experimentation
Leveraged A/B testing on Facebook, Bing, and Google Search to build a robust lead Channel and rapidly expand the user base.
Retention Strategy
Implemented a comprehensive customer loyalty program to reduce churn and increase customer lifetime value.
