THE CHALLENGE
Limitations of the Traditional Methods
The client faced a major challenge for growth: How to consistently feature a global superstar without being constrained by their physical availability?
Dealing with a star like Ohtani creates hurdles. While logistics depend on his presence, his packed schedule creates obstacles, leaving almost no open dates for repeated shoots.
Additionally, each shoot costs a lot. It demands a full production setup. New campaigns or updates mean starting over. Also, there’s a risk of inconsistent footage due to fatigue or environmental changes. This can threaten the campaign’s timeline and budget.
To address those limitations, we devised an ingenious strategic one: the development of a fully realized digital twin of Ohtani.
THE CORE CONCEPT
What Is a Digital Twin?
Think of Ohtani’s digital twin as a precise copy of the real person. What’s delivered goes beyond avatars or basic models.
We created a virtual replica that incorporated advanced AI-driven systems to capture:
- Ohtani’s physical appearance
- voice timbre and intonation patterns
- facial micro-expressions
- skin texture
- fluid athletic movements
- the details of his fully branded outfits
- Brand-aligned on-screen presence and safe behaviors
For Ohtani, it turns a live ambassador into a managed digital band asset. No need for constant involvement.
This approach allows brands to move from talent-dependent production to asset-based content systems. It opens paths for innovation and efficiency in brand campaigns.
THE STRATEGY GROWTH
An Asset Built for Long-Term Use
Our strategy was clear: Invest once, benefit repeatedly.
The fully realized digital twin of Ohtani serves real marketing needs, not just tests.
This changes the process from one shoot per output to one creation for an endless number of brand-safe content pieces.
This smart approach promotes cost control and agility in business strategies, but it doesn’t stop here. Creating a digital twin of a celebrity creates a foundation for consistent and powerful transmedia brand storytelling.
We created a system for ongoing and scalable content creation, which is adaptable to various communication channels: social platforms, games and series, or an immersive space like the metaverse.
Storytelling across media not only strengthens the brand’s market presence but also positions it for future growth.
