- The Top 5 Superstars
- Beauty influencers and Fashion Models
- Vtubers and Gaming Icons
- Brand-Owned Ambassadors and Mascots
- Regionally Dominant Top AI Influencers
- Top AI Influencers in Fitness
- Metaverse/Web3-Native
- Our Criteria for Selecting the Top 50
- Owned or Rented?
- Dream Farm Agency as Your Strategic Partner
- Final Words + The Next Action
- FAQs
By Leila
Takeaways
- AI influencers are virtual characters that engage audiences through social media, driving brand interactions and market growth from $8.3 billion in 2025 to $46 billion by 2030.
- Superstars include Lil Miquela, Imma, Lu do Magalu, Hatsune Miku, and Gawr Gura, leading in fashion, retail, music, and gaming.
- Beauty and fashion models feature Shudu Gram, Noonoouri, and Aitana Lopez, focusing on diversity, sustainability, and wellness.
- VTubers and gaming icons highlight Ironmouse, Kizuna AI, and Gawr Gura, emphasizing live streaming and community engagement.
- Brand mascots and owned characters like Duolingo Owl, Sama (Qatar Airways), and Geico Gecko are among the top virtual influencers on social media.
- Assess business goals to decide between partnering with established AI influencers for quick reach or creating custom ones for narrative control.
The market size value of AI influencers was $8.30 billion in 2025, reported by Grand View Research.
By 2024, brands had already spent more than $6 billion annually on virtual influencers. That number is racing toward $46 billion by 2030.
The shift isn’t extravagant; it’s math.
A single campaign with Lu do Magalu can reach millions of people at a fraction of human-influencer costs (some reports place her audience at over 30 million). It isn’t hard to imagine the impact.
In 2026, top virtual influencers like Lu do Magalu are considered strategic assets that keep people coming.
This review cuts through the noise to spotlight the top AI influencers shaping 2026: undisputed superstars, leaders in beauty, gaming, music, brand mascots, and regional powerhouses.
While existing lists are typically based on follower counts and engagement metrics, the current selection process focuses on critical factors such as impact on business outcomes, cultural adaptability, and long-term growth potential. It also considers emerging trends like metaverse natives and ethical storytelling.
Are you evaluating partnerships or building an owned AI influencer? Start here.
Want to make your brand stand out in a fresh and exciting way? A virtual influencer could be the game-changer you’re looking for.
If you’re ready to create a digital character that connects with your audience, we’re here to help.
Get in touch today to start building a virtual influencer that truly speaks to your fans.
Learn more
The Top 5 Superstars
The leading figures among the top AI influencers dominate social platforms with their unique backstories and strategic collaborations.
Let’s start with the global virtual influencer, Lil Miquela.
Lil Miquela: An Independent Cultural Icon
Nationality: Brazilian-American (Lives in Los Angeles, US)
Language: English (with occasional multilingual captions)
Core verticals: Fashion, luxury, culture
Creator/Agency/Owner: Brud (now part of Dapper Labs ecosystem)
Top collaborations: Prada, Calvin Klein, Samsung, BMW, NMDP
Backstory:
The top spot on the list of top virtual influencers goes to Lil Miquela.
This CGI character launched in 2016 from Brud’s innovative vision. She portrays a 19-year-old model in Los Angeles who confronts fame while championing social justice causes like Black Lives Matter.
Through her evolution, Miquela challenges perceptions of reality, engaging audiences with music releases and ethical discussions on AI.
Her journey symbolizes a bridge between human emotion and technological possibility, inspiring a new era where virtual beings influence cultural shifts and spark global conversations on identity.
Why follow her (business values):
Miquela’s narrative inspires brands to build enduring loyalty through ethical tech integration. She yields strong influence from cultural relevance and viral campaigns that foster trust and growth.
Imma: A Regionally Dominant Icon
Nationality: Japanese (Tokyo-inspired)
Language: Japanese and English
Core verticals: Fashion, street style, beauty, mixed-reality experiences
Creator/Agency/Owner: AWW Inc. (Tokyo-based)
Top collaborations: Lenovo, IKEA, Dior, Porsche Japan, Valentino, Coach, Magnum
Backstory:
In 2018, AWW Inc. unveiled Imma in Tokyo. She’s a 19-year-old with iconic pink hair rooted in Japanese pop culture. She embodies a mysterious artist stepping into the spotlight, merging street style with high fashion.
Like other world’s top AI influencers, her path involves global travels and collaborations that highlight mixed reality, from virtual events to real-world appearances. She speaks to audiences in Japanese and English, fostering connections that transcend borders.
This digital trailblazer redefines influence. She pushes brands to explore fresh narratives that blend tradition with forward momentum in the Asia-Pacific scene.
Why follow her:
Imma guides brands toward regional dominance in Asia-Pacific markets. She enhances perception and visibility through consistent engagement that builds trust and ROI.
Lu do Magalu: A Brand-owned Revenue Driver
Nationality: Brazilian
Language: Portuguese (primary), English for global reach
Core verticals: E-commerce, retail, technology
Creator/Agency/Owner: Magazine Luiza
Top collaborations: Dell, Google Pay
Backstory:
The most followed top virtual influencer on Instagram humanizes retail experiences for Brazilian consumers.
Lu started in 2003 as a simple 2D assistant for Magazine Luiza’s online store. She then transformed into a dynamic 3D influencer by 2009.
She personifies the brand’s commitment to accessible retail, guiding Brazilian shoppers through product discoveries and promotions.
Over the years, Lu has hosted live streams, starred in ads, and advocated for social issues like gender equality. Her evolution reflects a strategic fusion of technology and consumer empathy, turning everyday interactions into loyal relationships. This approach positions her as a cornerstone in e-commerce.
Why follow her:
Integrated into retail ecosystems, Lu maximizes sales and CRM growth with zero risk. She offers compounding ROI through always-on strategies that boost app installs.
Hatsune Miku: An Entertainment IP Powerhouse
Nationality: Japanese
Language: Japanese
Core verticals: Music, entertainment, gaming
Creator/agency/owner: Crypton Future Media
Top collaborations: Sega, Toyota, Lady Gaga
Backstory:
Crypton Future Media introduced Hatsune Miku in 2007 as Vocaloid software. She envisions a 16-year-old virtual singer with turquoise pigtails.
This worldwide, top virtual influencer quickly became a phenomenon. She revolutionized virtual idols with holographic concerts and fan-created content.
Miku’s story unfolds through collaborations in games, anime, and live events, where her voice synthesizes endless melodies.
Like other world’s top AI influencers, she’s evolved from a tech tool to a global icon that unites artists and fans. This trajectory highlights how virtual IPs can ignite cultural movements, fostering innovation in entertainment and merchandise ecosystems.
Why follow her:
Her Intellectual Property (IP) fuels licensing and event revenue. Her intellectual property drives licensing and event revenue. Teaming up with top AI influencers like Hatsune Miku strengthens co-branded strategies. The approach outperforms traditional ads by leveraging fandom and supporting sustained business growth.
Gawr Gura: Community-first Fan Economy Engine
Nationality: Japanese
Language: English
Core verticals: Gaming, live streaming, entertainment
Creator/agency/owner: Cover Corporation (the parent company of Hololive Production)
Top collaborations: Taco Bell, Los Angeles Dodgers
Backstory:
Hololive Production launched Gawr Gura in 2020 as a shark-human hybrid from Atlantis. The company capitalized on the VTuber boom during global lockdowns.
With her bubbly personality and English fluency, Gawr Gura streams games, chats, and music, amassing millions of views. Her rise includes record-breaking subscriber growth and charity events, where her relatable humor builds deep parasocial ties.
She navigates virtual adventures that mirror real-world resilience, turning niche gaming into a thriving economy.
Why follow her:
Top AI influencers like Gawr Gura demonstrate how authentic engagement can transform communities into profitable ecosystems.
Her approach emphasizes loyalty over fleeting trends. She creates parasocial bonds for high engagement. That helps turn niche audiences into revenue via memberships and merch.
Beauty influencers and Fashion Models
Shudu Gram
Nationality: South African
Language: English
Core verticals: High fashion, diversity advocacy
Creator/agency/owner: Cameron-James Wilson
Top collaborations: Balmain, Elle
Backstory:
In 2017, photographer Cameron-James Wilson created Shudu as the world’s first digital supermodel. She draws from South African heritage to craft a hyper-realistic woman of color.
As a top AI influencer, poised narrative challenges to fashion’s narrow standards, appearing in editorials and campaigns that promote inclusivity. Shudu’s journey involves partnerships that spotlight underrepresented voices, from runway features to advocacy posts.
She communicates empowerment through elegant English captions, inspiring a shift toward diverse representation.
This digital pioneer reshapes industry norms, proving virtual models can drive meaningful change while expanding brand reach in global markets
Why follow her:
Her representation elevates brand diversity. She enhances audience trust and strategies that prioritize inclusion for measurable growth in inclusive markets.
Noonoouri
Nationality: German
Language: English
Core verticals: Luxury fashion, eco-conscious beauty
Creator/agency/owner: Joerg Zuber
Top collaborations: Versace, Gucci
Backstory:
Joerg Zuber brought Noonoouri to life in 2018 in Berlin. They designed their top virtual influencer as a colorful, childlike digital girl inspired by art history icons.
She champions sustainable fashion and beauty, collaborating on eco-lines that highlight ethical practices. Noonoouri’s path includes whimsical posts and high-profile endorsements. Her content blends playfulness with purpose.
Speaking in French-accented English, she engages followers on global issues like climate action. This approach positions her as a catalyst for change. This approach encourages brands to integrate sustainability into narratives that captivate and convert environmentally aware audiences.
Why follow her:
She blends purpose with marketing to maximize global luxury reach. That’s a smart way to boost eco-product adoption and brand equity through niche engagement.
Aitana Lopez
Nationality: Spanish
Language: Spanish and English
Core verticals: Fitness, lifestyle, wellness
Creator/agency/owner: The Clueless
Top collaborations: Fanvue
Backstory:
The Clueless agency debuted Aitana Lopez in Barcelona. She portrayed a motivational fitness model who shares wellness routines and lifestyle tips.
Bilingual in Spanish and English, she connects with EU audiences through relatable content like workout challenges and healthy living advice.
Like other top AI influencers, Aitana’s story evolves from virtual photoshoots to subscription platforms, emphasizing empowerment and body positivity. She represents affordable influence, enabling mid-tier brands to scale reach without traditional constraints.
This strategic creation highlights how digital personas can foster organic user-generated content, enhancing community ties in competitive wellness spaces
Why follow her:
Her affordability scales influence for mid-tier brands. She sparkles user-generated content (UGC) and conversions through high engagement.
Koffi Gram
Nationality: British
Language: English
Core verticals: Streetwear, youth culture
Creator/agency/owner: The Diigitals
Top collaborations: Unknown
Backstory:
The Diigitals introduced Koffi as a male CGI model, infusing urban vibes with diverse cultural influences to resonate with global youth.
He explores streetwear trends through dynamic posts, from city explorations to style collaborations.
Koffi’s narrative captures the essence of cool confidence, challenging gender norms in fashion. Speaking English with a modern edge, he builds loyal followings by promoting authenticity. This virtual figure drives youth adoption, illustrating how top AI influencers can elevate brand drops and performance, creating momentum in fast-paced street culture markets
Why follow him:
Koffi targets youth adoption in streetwear. His Gen Z favorite appeal delivers loyal engagement and boosts brand visibility.
Mia Zelu
Nationality: Mediterranean
Language: English
Core verticals: Lifestyle, beauty, community building
Creator/agency/owner: Unknown
Backstory:
Mia emerges as the approachable sister, specializing in playful captions and interactive GRWM videos that draw followers into her world.
She fosters a best-friend vibe, sharing beauty tips and daily adventures inspired by Mediterranean charm. Mia’s evolution involves sisterly banter with Ana, building authentic connections through comments and stories.
English-speaking and relatable, she transforms routine content into community hubs.
Why follow her:
Her archetype builds communities through comment engagement. She drives interaction and growth in lifestyle sectors with authentic connections.
Ana Zelu
Nationality: Mediterranean
Language: English
Core verticals: Lifestyle, travel, fashion storytelling
Creator/agency/owner: Unknown
Backstory:
Ana is the storytelling sister for Mia Zelu. She emerged to share coastal fashion and European adventures.
She waves narratives of coastal fashion and European travels that evoke wanderlust. Her content captures Mediterranean summers and chic outfits, blending adventure with elegance.
She inspires relatable escapism, positioning virtual influencers as ideal for localized marketing.
Why follow her:
The narrative style of this top AI influencer enhances brand trials, demonstrating how personal stories can penetrate markets. She enhances brand trials and consideration through youth engagement for targeted growth.
Zlu
Nationality: French
Language: English
Core verticals: High-end fashion, lifestyle
Creator/agency/owner: Ilian Gazut
Top collaborations: Vuitton, Balenciaga, Casablanca
Backstory:
Ilian Gazut launched Zlu in 2022 as an alien-inspired model based in Paris. He fuses avant-garde aesthetics with digital artistry. He disrupts traditional fashion through bold poses and innovative campaigns, collaborating with luxury houses to redefine cool.
Zlu’s story explores otherworldly lifestyles, speaking English with a mysterious allure. This boundary-pushing presence elevates equity, showing brands how virtual models can innovate and drive impact in high-end sectors.
Why follow him:
The unique presence of this top virtual influencer disrupts fashion strategies. His trajectory underscores the power of unique personas in capturing attention and shaping trends
His fresh, boundary-pushing market approach can foster collaborations that boost equity and returns.
Zinn (Plusticboy)
Nationality: Japanese
Language: Japanese and English
Core verticals: Fashion, modeling
Creator/agency/owner: AWW Inc.
Top collaborations: SLY, Puma
Backstory:
AWW Inc. presented a male top AI influencer in 2019 as Imma’s shy younger brother, with an enigmatic age and personality that adds intrigue to his modeling debut in the SLY x Puma collection.
Zinn expands the family’s influence, appearing in campaigns that blend cool and cute elements. Bilingual in Japanese and English, Zinn supports regional dominance while appealing globally.
Why follow him:
His path illustrates sibling synergy in virtual worlds, enhancing brand reach and cultural relevance in APAC fashion. This dynamic positions him as a key player in collaborative strategies.
Ria
Nationality: Japanese
Language: Japanese and English
Core verticals: Fashion, beauty
Creator/agency/owner: AWW Inc.
Backstory
Debuting in 2019 from AWW Inc., Ria positions herself as a “newman” existing between Earth and virtual realms.
As a top AI influencer, Ria graces Japanese and international magazines. She merges Tokyo’s vibrant style with global beauty trends, creating content that bridges worlds. Bilingual capabilities extend her reach, fostering cross-cultural dialogues.
Why follow her:
Ria’s narrative inspires innovative marketing, driving visibility in fashion by blending reality and digital. Her presence highlights how hybrid identities can build trust and expand influence across borders.
Mirai
Nationality: Japanese
Language: Japanese and English
Core verticals: Entertainment, mixed-reality, AI interactions
Creator/agency/owner: AWW Inc. in collaboration with HoloWorld
Top collaborations: HoloWorld
Backstory
AWW Inc. collaborated with HoloWorld to create Mirai using AI and Unreal Engine. They launched her as an autonomous being capable of real-time thoughts and interactions. This top AI influencer engages in entertainment and mixed-reality experiences, pushing boundaries of digital humanity.
Bilingual in Japanese and English, Mirai’s story explores Web3 possibilities, from virtual events to AI-driven dialogues.
Why follow her:
Mirai pioneers AI-driven interactions. That feature enables brands to explore Web3 entertainment. She sets benchmarks for monetization, showing brands how interactive personas can build loyalty and explore new revenue in evolving tech landscapes.
Alara X
Nationality: Turkish
Language: English and Turkish
Core verticals: Fashion, entertainment
Creator/agency/owner: IAMX.Live
Top collaborations: Unknown
Backstory:
The Unreal Engine star, Alara X, debuted in 2021. She blends AI with storytelling for automotive and luxury narratives.
Why follow her:
She advances high-fidelity interactions through innovative tech adoption in premium sectors.
Vtubers and Gaming Icons
Ironmouse
Nationality: Unknown
Language: English
Core verticals: Gaming, live streaming, charity
Creator/agency/owner: Independent
Top collaborations: Immune Deficiency Foundation, Razer
Backstory:
Ironmouse entered the VTuber scene in 2017 with a demon-realm backstory. This demon-realm VTuber gained fame on Twitch with high-pitched energy. She’s raised millions for charity despite agency challenges, collaborating on gaming events.
Her resilience shines in record-breaking subathons and VShojo affiliations. Speaking English, she builds parasocial depth, turning live interactions into growth engines. This path exemplifies community monetization, guiding brands to leverage authentic stories for subscription loyalty and merch success in global fandoms.
Why follow her:
Her path exemplifies community monetization. She guides brands to leverage authentic stories for subscription loyalty and merch success in global fandoms.
Kizuna AI
Nationality: Japanese
Language: Japanese and English
Core verticals: Gaming, AI chats, entertainment
Creator/agency/owner: Activ8
Top collaborations: SoftBank
Backstory:
This top AI influencer is known for motion-capture tech. Activ8 pioneered with Kizuna AI in 2016, coining “VTuber” and setting interactive standards through anime-style content.
As a self-proclaimed AI, she hosted chats, games, and even served as a tourism ambassador. Her bilingual approach expanded global reach, inspiring the VTuber explosion.
Kizuna’s legacy includes music releases and brand activations.
Why follow her:
She demonstrates long-term fandom building. This foundational role guides strategies for trust and licensing revenue, transforming entertainment into enduring IP value.
CodeMiko
Nationality: Unknown
Language: English
Core verticals: Live streaming, tech entertainment
Creator/agency/owner: Independent
Top collaborations: Unknown
Backstory:
CodeMiko gained prominence on Twitch with advanced motion-capture tech, creating interactive streams that blend Western humor and experimentation.
Her content evolves from gaming to tech demos, engaging audiences with real-time reactions. Speaking English, she advances events through innovative formats.
Why follow her:
Her trajectory shows how tech adoption can drive live engagement, positioning VTubers as key for brand strategies in dynamic digital spaces.
Projekt Melody
Nationality: Unknown
Language: English
Core verticals: Live streaming, entertainment
Creator/agency/owner: VShojo
Backstory:
As a VShojo member, Melody contributed to Twitch’s VTuber growth in 2021. She focuses on niche content that appeals to dedicated global followers.
Why follow her:
Her platform adoption drives direct revenue and high engagement, supporting niche strategies for media and community growth.
Neuro-sama
Nationality: Unknown
Language: English
Core verticals: Gaming, AI interactions, live streaming
Creator/agency/owner: Independent
Backstory:
Launched in 2022 on Twitch, Neuro-sama employs AI language models for gaming and karaoke, achieving engagement records through unpredictable interactions.
Why follow her:
Her experimental nature explores tech frontiers, speaking English to global viewers. She uses language models for games and karaoke, breaking records in engagement.
Any Malu Real
Nationality: Brazilian
Language: Portuguese
Core verticals: Animation, comedy, entertainment
Creator/agency/owner: Combo Studio
Backstory:
Combo Studio created Any Malu in 2015 as Brazil’s first animated YouTuber. Her creation delivered comedy sketches that led to her own TV series.
Her humorous take on life resonates with Portuguese-speaking audiences, expanding through viral videos and activations.
Why follow her:
Any Malu’s path boosts brand affinity, showing how entertaining narratives drive retention in global markets.
Zentreya
Nationality: Unknown
Language: English
Core verticals: Gaming, esports, live streaming
Creator/agency/owner: VShojo
Top collaborations: Unknown
Backstory:
As a VShojo VTuber, Zentreya focuses on competitive gaming. She’s built a dedicated audience through high-energy streams and esports involvement.
Why follow her:
Top AI influencers like Zentreya accelerate esports adoption, generating sponsorship returns through competitive engagement for gaming brand strategies.
Apoki
Nationality: South Korean
Language: Korean and English
Core verticals: Music, K-pop, entertainment
Creator/agency/owner: VV Entertainment
Backstory:
VV Entertainment’s top AI influencers debuted in 2019 as a rabbit-like alien VTuber.Apoki blends electronic pop with global singles for K-pop fans. She produces electronic pop tracks that blend K-pop with global appeal.
Why follow her:
Her K-pop reach cultivates fan loyalty, enhancing collabs and merch through music revenue strategies.
Plave
Nationality: South Korean
Language: Korean
Core verticals: Music, entertainment, K-pop
Creator/agency/owner: VLast
Top collaborations: Unknown
Backstory:
VLast formed Plave in 2023 as a virtual boy band using Unreal Engine. The members, Yejun, Noah, Bamby, Eunho, and Hamin, fuse human talent with digital production.
Why follow them :
Their self-made music and live engagements boost streaming adoption, creating regional revenue in K-pop.
Milla Sofi
Nationality: Finnish
Language: English
Core verticals: Luxury travel, fashion
Creator/agency/owner: Unknown
Top collaborations: Tyyliluuri
Backstory:
Emerging in 2022 as a 24-year-old AI model from Finland, Milla focuses on pop music and fashion, blending realism with digital muse appeal.
Why follow her:
She enhances brand perception in luxury sectors, driving awareness and ROI through engaging, scandal-free digital strategies.
FN Meka
Nationality: American
Language: English
Core verticals: Hip-hop, tech music
Creator/agency/owner: Factory New
Top collaborations: Republic Records
Backstory:
Factory New developed FN Meka in 2019 from VR roots as an AI rapper with trap influences, charting tracks that disrupt music distribution. This top virtual influencer demonstrates that edgy style yields viral hype, transforming marketing approaches globally.
Why follow him:
His edgy style yields viral hype, transforming marketing approaches globally.
Polar
Nationality: Global
Language: English
Core verticals: Music, singing, dancing
Creator/agency/owner: Independent
Backstory:
As an independent virtual singer, Polar focuses on releases and performances, converting streams into fan engagement through experimental IP.
Why follow her:
Her early adoption tests IP value, fostering experimental reach and branding for revenue in music sectors.
Dai Burger
Nationality: American
Language: English
Core verticals: Hip-hop, rap
Creator/agency/owner: Unknown
Backstory:
As a rapper from Queens, Dai Burger blends hip-pop with fashion, gaining traction through bold, empowering content in urban scenes.
Why follow her:
Her cultural adoption drives viral engagement, supporting short-term ROI in hype-driven music and brand strategies.
Nobody Sausage
Nationality: Brazilian
Language: English
Core verticals: Comedy, meme culture, entertainment
Creator/agency/owner: Kael Cabral
Top collaborations: Adidas, Hugo Boss, Netflix
Backstory:
Debuting in 2020 as an animated character by Cabral, Nobody Sausage went viral with relatable sketches and bright, absurdist humor on TikTok.
Why follow her:
His meme-driven appeal scales relatable content, boosting brand visibility and engagement for viral marketing growth.
Ruby 9100M
Nationality: Hong Kong
Language: English
Core verticals: Fashion, transhumanism
Creator/agency/owner: Ruby Chan
Top collaborations: Adidas, Jackson Wang, Snapchat, Fendi
Backstory:
Created in 2012 as a “transhuman” avatar by Chan, Ruby evolved from fashion influencer to digital warrior, intersecting human and inhuman realms.
Why follow her:
Her transhuman vision disrupts fashion, enhancing equity through innovative collabs that drive cultural adoption and ROI.
Brand-Owned Ambassadors and Mascots
Duolingo Owl
Nationality: Global
Language: English
Core verticals: Education, language learning
Creator/agency/owner: Duolingo
Top collaborations: Unknown
Backstory:
Debuting in 2012 as Duolingo’s green owl mascot named Duo, it evolved into a meme-worthy figure encouraging daily lessons with playful menace.
Why follow it:
This phygital top AI influencers is renowned for its viral engagement. Duo builds brand affinity, improving retention and impact through educational strategies that scale globally.
Geico Gecko
Nationality: American
Language: English
Core verticals: Insurance, advertising
Creator/agency/owner: The Martin Agency
Backstory:
The Martin Agency’s 1999 gecko clarified “GEICO” pronunciation, becoming a trusted spokesperson in ads. Soon, he evolved into a beloved ad icon and one of the world’s top AI influencers.
Why follow him:
GEICO fosters trust in insurance, driving affinity and retention through consistent, engaging strategies for business stability.
Aisha Neo
Nationality: Global
Language: English
Core verticals: AI education, technology trends, ethical innovation
Creator/agency/owner: Fluid AI
Top collaborations: NVIDIA
Backstory:
Fluid AI launched Aisha Neo in 2024 as an AI-driven avatar powered by multi-agent workflows. She’s dedicated to bridging the gap between complex tech enterprises and consumer lifestyle through sophisticated digital storytelling.
This top AI influencer explores agentic AI, ethical discussions, and tools through bold insights and videos.
Why follow her:
With a growing presence on Instagram and TikTok, Aisha positions herself as a thought leader, blending education with futuristic narratives.
Her journey provokes conversations on humanity’s role in tech, inspiring brands to embrace innovation. This self-referential persona redefines influence, turning complex topics into accessible strategies for global audiences.
Janky
Nationality: Unknown
Language: English
Core verticals: Toys, streetwear, entertainment
Creator/agency/owner: Superplastic
Top collaborations: Christie’s
Backstory:
Superplastic’s troublemaker cat character, Janky, debuted with viral content. He viralizes content into toys and NFTs, generating engagement in streetwear.
Why follow him:
His synthetic status transforms influencer monetization. He generates persistent engagement and virtual goods sales for brands.
Guggimon
Nationality: American
Language: English
Core verticals: Entertainment, fashion, NFTs, and digital collectibles
Creator/agency/owner: Superplastic
Top collaborations: Fortnite
Backstory:
Superplastic’s bunny ax-collector, Guggimon, emerged as a horror artist and DJ, building fame through crossover content and NFTs.
Why follow him:
Among top AI influencers, Guggimon is a unique one. He leverages horror aesthetics for viral reach, enhancing brand equity through high-energy activations and monetization.
Sama (Qatar Airways)
Nationality: Qatari
Language: English
Core verticals: Travel, luxury hospitality
Creator/agency/owner: Qatar Airways
Top collaborations: UneeQ
Backstory:
Qatar Airways and UneeQ launched Sama in 2024 as an AI cabin crew. She inspires travel through social media, blending innovation with service.
Why follow her:
Sama builds authentic connections in travel, driving inspiration and revenue through ethical AI strategies for global hospitality growth.
Puff Puff
Nationality: American
Language: English
Core verticals: Motivation, affirmations, entertainment
Creator/agency/owner: Unknown
Backstory:
As an affirmational penguin since 2020, Puff Puff spreads positivity across platforms, amassing fans with uplifting, transmedia content.
Why follow it:
His motivational archetype enhances brand retention, fostering emotional connections for growth in family-friendly sectors.
Noodle and Bun
Nationality: Unknown
Language: English
Core verticals: Animation, lifestyle, FMCG
Creator/agency/owner: Gottfried Roodt, Lloyd Wilgen, and Polycat Animation
Backstory:
Noodle and Bun debuted in 2020. These top AI influencers viralized animated creator content, mimicking influencers for FMCG value. Their storytelling scales brand consideration.
Why follow them:
They deliver value in FMCG, boosting engagement through storytelling that scales brand trials and consideration.
Ready to Banana
Nationality: Unknown
Language: English
Core verticals: Digital art, visual experiments
Creator/agency/owner: Unknown
Backstory:
Since launch, Ready to Banana has been a stylized creator focused on playful digital art. It inspires visual innovation across social platforms. His experiments can drive creative branding.
Why follow it:
His experiments enhance creative strategies, driving awareness through artistic branding for emerging markets.
Nationality: Chinese
Language: Chinese and English
Core verticals: Fashion, entertainment
Creator/agency/owner: Unknown
Top collaborations: Dior
Backstory:
As a celebrity with a virtual alter ego since 2022, Angelababy stars in shows. She blends real and digital for high-profile fashion events.
Why follow her:
Her virtual presence boosts regional impact, supporting brand perception and visibility in Asian luxury markets.
Regionally Dominant Top AI Influencers
Rozy
Nationality: South Korean
Language: Korean
Core verticals: Beauty, fashion
Creator/agency/owner: Sidus Studio X
Top collaborations: Shiseido
Backstory:
Sidus Studio X created Rozy in 2020 as an eternal 22-year-old idol. She dominating beauty with content often mistaken for real. Her elegance leads regional strategies.
Why follow her:
Her elegance leads Korea-driven strategies, building trust and boosting advertising impact through high engagement in regional markets.
Kyra (kyraonig)
Nationality: Indian
Language: English and Hindi
Core verticals: Lifestyle, fashion
Creator/agency/owner: FUTR Studios
Backstory:
Launched in 2022 by FUTR as India’s meta-influencer from Mumbai, Kyra shares modeling and travel content for desi audiences.
Why follow her:
As one of the top virtual influencers, she localizes influence. Her popularity in South Asian markets boosts social engagement for lifestyle brand awareness.
Naina Avtr
Nationality: Indian
Language: English and Hindi
Core verticals: Cultural fashion, beauty
Creator/agency/owner: Avtr Meta Labs
Backstory:
She was created in 2022 by Avtr as a 20-year-old from Jhansi (now in Mumbai). Naina debuted in micro-dramas who blends AI with acting.
Why follow her:
She culturalizes strategies for South Asian penetration, enhancing youth engagement and brand trials.
KAF
Nationality: Japanese
Language: Japanese
Core verticals: Music, emotional storytelling
Creator/agency/owner: Kamitsubaki Studio
Backstory:
KAF debuted in 2018. Kamitsubaki’s virtual singer who produces high-art videos with an anime avatar. As one of the top AI influencers, she builds trust through emotional music narratives
Why follow her:
Her emotional narratives build fandom trust, driving licensing revenue through artistic music strategies for global expansion.
Kobo Kanaeru
Nationality: Indonesian
Language: Indonesian and English
Core verticals: Gaming, live streaming
Creator/agency/owner: Hololive Production
Top collaborations: Honda Indonesia
Backstory:
As Hololive’s Indonesian VTuber since debut, Kobo targets Southeast Asia with gaming content, collaborating on local virtual initiatives.
Why follow her:
This Indonesian VTuber has a massive reach in gaming communities. She supports sponsorship through competitive engagement in regional markets.
Nationality: Unknown
Language: English
Core verticals: Live streaming, entertainment
Creator/agency/owner: Unknown
Backstory:
As a VShojo VTuber since 2021, Nyanners rose with anime-inspired content. She becomes the first with a Nendoroid (cute chibi-style) figure.
Why follow her:
Her Western appeal drives merch adoption. She can enhance community monetization through high engagement strategies.
Qai Qai
Nationality: American
Language: English
Core verticals: Empowerment, tennis fashion
Creator/agency/owner: Serena Williams
Top collaborations: Invisible Universe
Backstory:
This top virtual influencer was created in 2020 by Williams as her daughter’s doll character. Qai Qai promotes empowerment with motivational tones in sports fashion.
Why follow her:
Her inclusive narrative prioritizes representation, boosting audience trust and growth.
Top AI Influencers in Fitness
Ion Göttlich
Nationality: South African
Language: English
Core verticals: Fitness, cycling
Creator/agency/owner: Unknown
Backstory:
As a cycling star since 2015, Ion Göttlich shares love-hate road stories. He captivates fans with exaggerated muscles and goofy humor.
Why follow him:
His relatable fitness content drives engagement, supporting brand adoption in health sectors for motivational growth.
Metaverse/Web3-Native (Cross-Category)
Zepeto Influencers
Nationality: South Korean
Language: English and Korean
Core verticals: Fashion, social networking, virtual goods
Creator/agency/owner: Naver Z
Backstory:
They were launched in 2018 by Naver Z. Zepeto enables avatar social interactions, evolving into a metaverse for youth expression.
Why follow them:
They foster persistent engagement in fashion while boosting sales of virtual goods through youth-focused digital strategies.
Leya Love
Nationality: Unknown
Language: English
Core verticals: Nature advocacy, sustainability
Creator/agency/owner: CosmiQ Universe
Backstory:
She’s been a love revolution leader since 2021. She promotes oneness with nature, touching millions through uplifting environmental stories.
Why follow her:
Her conscious vision guides sustainability strategies. Her eco-friendly approach builds emotional connections through ethics-infused ads in eco-sectors.
Our Criteria for Selecting the Top 50
The selection of the top 50 virtual influencers for 2026 relied on criteria that prioritize real impact over hype: follower count, novelty in content, global/regional reach, sustained engagement, conversion lifts, brand adoption, and proven business impact.
Freshness was key; we updated rankings with 2025 data, excluding stagnant profiles. This approach addresses semantic gaps in other articles, such as scalability for small businesses. By weighting character authenticity based on narrative depth and cultural fit, we ensured the list supports strategic decisions.
For example, only the top AI influencers with verified partnerships that contributed to a minimum of 10% growth in brand revenue were selected for the top five. This method not only ranks the leaders but also guides businesses toward sustainable influencer marketing.
Should You Partner with a Renowned AI Influencer or Create Your Own?
For brands contemplating investment in virtual influencers, the choice between ownership and rental is a critical factor to consider.
The decision revolves around control and reach in your marketing strategy.
Renting a famous virtual influencer, like collaborating with Lil Miquela, grants instant access to massive audiences. This “rented” approach suits quick campaigns, accelerating business growth through established credibility. However, it risks misalignment if the character’s narrative clashes with your brand, potentially diluting message impact.
Building your own owned virtual influencer offers full narrative control. It allows tailored characters with owned IP that evolve with your strategy.
This path fills business needs for authenticity but demands upfront investment in development and maintenance. For growth-focused companies, owned options shine in niche markets, while renting excels for broad exposure.
Weigh your goals: rapid scale favors famous ones, sustained depth prefers custom builds among top virtual influencers.
Dream Farm Agency Steps in as Your Strategic Partner
The landscape of top AI virtual influencers can feel overwhelming. Many brands create these digital characters yet struggle to turn them into true drivers of business growth. That’s the area we specialize in.
The journey starts with delivering clear strategic plans for the creation and expansion of your top AI influencer. But that doesn’t stop there; we handle the full process as well.
The ultimate result becomes a dynamic force: an IP character ecosystem that evolves with your audience, scales effortlessly, and adjusts to shifting trends and market demands.
Contact us today to learn everything you need to know about our end-to-end AI influencer solutions.
Want to make your brand stand out in a fresh and exciting way? A virtual influencer could be the game-changer you’re looking for.
If you’re ready to create a digital character that connects with your audience, we’re here to help.
Get in touch today to start building a virtual influencer that truly speaks to your fans.
Learn more Final Words + The Next Action
Top AI virtual influencers reshape marketing in 2026.
This isn’t just a prediction; it’s happening right now.
Brands that seize this opportunity gain deep loyalty and fresh revenue channels. They convert quiet followers into passionate supporters – and that marks only the start.
IP opens new doors for monetization via top virtual influencers. Steady expansion follows naturally.
In the current year, these digital powerhouses do far more than entertain. They position your business for sustained success. They fuse bold creativity with advanced technology to create results you can measure.
Miss this wave, and you risk falling behind. Embrace it, and lead the future.
FAQs
Q: Which of the top AI influencers is most likely to break into mainstream celebrity status next?
Lil Miquela stands out as the most likely candidate. She already holds the top spot among global superstars, with a long-standing cultural impact since 2016, high-profile collaborations (Prada, Calvin Klein, Samsung, BMW), music releases, and discussions on identity and AI ethics.
Her narrative bridges human emotion and technology, positioning her to cross over further into broader celebrity conversations beyond niche digital spaces.
Q: Which new virtual influencers are rising fastest this year?
Rising fastest in 2026 include Amaya (from Dream Farm Agency), who focuses on a relatable fitness glow-up journey with authentic challenges and 24/7 scalability.
Noya (also from Dream Farm Agency) emphasizes grounded modeling and acting progression.
Emerging ones like Aisha Neo (Fluid AI, 2024 debut in AI education) and others in metaverse/Web3 spaces show rapid potential through interactive and narrative-driven content.
Q: Which countries are producing the most virtual and AI influencers in 2026?
Japan leads in production volume and diversity, with major players like Imma, Hatsune Miku, Gawr Gura (Hololive), Zinn, Ria, Mirai (AWW Inc.), Apoki, Plave, and KAF.
The United States follows closely, featuring Lil Miquela (Brud/Dapper Labs), Gawr Gura (Hololive but US-based appeal), Shudu Gram, Ironmouse, CodeMiko, Projekt Melody, and brand mascots like Duolingo Owl.
Brazil produces strong entries like Lu do Magalu and Any Malu Real.
South Korea contributes heavily to beauty, music, and VTubers (Rozy, Apoki, Plave).
Q: Who is the most famous male AI influencer?
No single male clearly dominates as the most famous overall, but Zlu (French, alien-inspired high-end fashion model with Vuitton, Balenciaga collaborations) and Koffi Gram (British, streetwear and youth culture focus from The Diigitals) stand out in fashion/modeling.
In entertainment, Guggimon (Superplastic, bunny character with horror aesthetics, Fortnite ties) gains traction. Hatsune Miku’s male counterparts or Plave band members appear regionally, but none match the global reach of top female icons like Lil Miquela.
Q: Who is the most popular virtual influencer in the game industry?
Gawr Gura ranks as the most popular in gaming. As a Hololive VTuber, she excels in live streaming, gaming, community building, and parasocial ties. She features record subscriber growth, charity events, and collaborations (Taco Bell, Los Angeles Dodgers). She transforms niche gaming into profitable ecosystems through high engagement, memberships, and merch.
Q: What are the top U.S.-based agencies specializing in creating AI-native and virtual influencers?
Brud (creator of Lil Miquela) is a key U.S.-based innovator.
Superplastic (creator of Janky and Guggimon, focused on toys, NFTs, streetwear) operates prominently in the U.S.
Dream Farm Agency (creator of Amaya and Noya, focused on brand mascots and virtual influencers) is based in the UK but also serves the U.S. market.
Q: Who is the most famous Korean AI influencer?
Rozy Gram emerges as the most famous Korean AI influencer regionally, known for beauty/fashion dominance, hyper-realistic content, and collaborations like Shiseido. Apoki (VV Entertainment, rabbit-like alien in music/K-pop) also holds strong global appeal through electronic pop and fan loyalty.
Q: How long does it take to build a brand-owned virtual influencer?
The initial benchmarks plus developing the character profile, visual identity, backstory, basic design, and guidelines typically take 9 weeks.
Full development, including content strategy, storytelling, IP licensing, and producing platform-specific visual assets (images, videos, animations), usually spans 2-3 months for professional brand setups.
From launch to achieving full maturity (substantial follower growth and high engagement), expect 1-2 years of consistent posting, community building, and optimization.
Overall, a functional brand virtual influencer can launch in 3-6 months, while true maturity takes 1-2 years.
Please note that the timelines are not fixed; they can vary widely depending on project scope, technology, and budget.
Leila
