Brand Character Design

Brand Review & Discovery

Starting with a deep R&D into the brand itself is a must-do before creating a character that represents it. This first step is all about getting to know the brand really well. It’s like laying down a strong foundation before building a house. During this phase, we figure out what the brand stands for, what makes it special, who it’s trying to reach, and what feelings it wants to stir in its customers. We also look at what other brands are doing and what people like or don’t like.
Knowing all this is super important because it helps make sure that the character we come up with fits the brand perfectly. So, taking the time to really understand the brand first sets the stage for a character that can truly bring the brand’s story to life.

Character Profile

Creating a memorable character goes beyond looks; it’s about their personality too. Think about what makes them unique:

• Are they funny or serious?
• Do they speak fast or slow?
• Are they relaxed or particular?
• Does it have human traits or lean more towards the animalistic side?
• Are we envisioning a youthful, teenager-like persona or a more mature, adult character?

Maybe they even have a special superpower!

These characteristics aren’t random; they should be carefully picked to align with the brand’s identity and appeal directly to the target demographic. Just as friendships in the real world are formed through shared laughter, mutual interests, or a spark of connection, our aim is to develop a similar bond between the mascot and its audience. This is our opportunity to create a personality that everyone loves and wants to be friends with!

MARKETING & ADVERTISING

Along with the final character, we provide a “Mascot Book” or mascot guideline. This essential document covers everything about the character. It maps out the mascot’s purpose within the brand, pinpoints the intended audience, and brings the mascot’s backstory, personality, message, tone, and visual identity to light and to be safe for lasting usage. We indicate the do’s and don’ts for depicting and using the mascot, setting clear boundaries to preserve its identity: the mascot’s limitations, suitable promotional channels, and strategies for impactful communication.

By equipping with this guide, the brand can have a vision for the mascot’s journey. A critical milestone in a mascot’s life cycle is the mascot “launch“, in which we will provide the brand with customized ideas and campaigns designed to embed our mascot in the hearts and minds of the audience. A solid long-term plan will also ensure the mascot not only makes a strong initial impact but also remains memorable and effective over time.

Virtual Influencer

With the opportunities opened up by social media and virtual worlds, we’re transforming classic brand mascots into today’s virtual influencers, combining the best aspects of brand mascot strategies and influencer marketing.
Now, our mascots can engage directly with fans through their own social media profiles, becoming a friendly and accessible first point of contact for your brand. They maintain the brand’s desired image and personality, while also enjoying the high engagement rates of virtual influencers. Plus, they don’t face the risks of scandals or “aging out” like your brand’s human representative might. Unlike the CEO who may retire, your virtual mascot remains a fresh face of the brand, continues to connect with audiences for decades to come, and even keeps getting better.

INTERACTIVE MEDIA SOLUTIONS

To make your mascot even more engaging, we utilize immersive, tech-based solutions, bringing your character to life in a digital environment. Through gamification solutions and thanks to technologies such as AR, VR, and AI, we significantly boost customer engagement.