Brand Mascot Development Creative Content Creation , 3D design
When Travelodge approached us with their beloved Sleepy Bear— a charming character who’s been the cozy face of the brand for an impressive 70 years—they had big dreams. The bear wasn’t just sleepy anymore; it was ready for an adventure, much like Travelodge’s growing brand spirit!
PHASE 1
The goal
Redesign Sleepy Bear for a grand event and prepare the cute mascot for a digital experience that aligns with the current nature and mission of the brand.
Dream Farm Agency was thrilled to take on this adventure. We fully overviewed the Sleepy Bear’s storied past to honor its rich legacy while redefining its future.
PHASE 2
The result
Based on Mozilla’s target audience for this service and our creative considerations, we found that
the character should:
2024 copyright All Right Reserved