How to Create A Virtual Influencer?
Read MreThe world doesn’t need another face in the crowd. It needs a story that stops the scroll. We build AI influencers that do that. At Dream Farm we merge advanced AI with expert narrative strategy. The result? Virtual influencers who look real, feel human, and command attention. We aren’t just generating characters; we are architecting Digital icons.
Their unique appearance and interactive nature often drive higher curiosity and engagement compared to traditional influencers.
AI-powered virtual influencers can interact with audiences instantly, Responding to comments, answering questions, or hosting live Q&A sessions.
While initial development can be costly, their reuse and lack of physical needs reduce costs over time.
Unlike human influencers, they are always "on" and can generate content or interact anytime, catering to global time zones.
They can appear in multiple campaigns, platforms, or even virtual worlds simultaneously without physical constraints.
Their futuristic nature attracts tech-savvy audiences and adds a novelty factor to campaigns.
Research, Strategy & Persona Development
Identity, Story Universe & Guidelines
Visual Design & Asset Production
Technology Stack & AI Integration
Content Planning & Narrative Roadmap
Launch & Long-Term Growth Plan
Community Management & Engagement
Performance Tracking & Optimization
We start by getting to know the brand inside out. its values, audience, category, and culture across platforms. From there, we shape a personality that feels alive and authentic: what they stand for, how they speak, their humor, emotional tone, and social role. This step defines why the influencer exists, who they connect with, and what success looks like.
Next, we bring the influencer’s world to life. their story, relationships, tone, and themes. It’s about building a believable character who feels part of something bigger than just campaigns. This foundation keeps every piece of content consistent, human, and naturally aligned with the brand.
With the strategy locked, we translate the persona into a face, style, and presence that stand out. From their expressions and movement to their wardrobe and atmosphere, everything reflects the character’s essence. The result: a hyper-real, ownable visual identity that works seamlessly across videos, stills, live moments, and hero campaigns.
In our virtual influencer agency we build what your strategy needs. Whether it’s animation and generation pipelines, voice and lip-sync systems, live interactions, or multilingual capabilities, the setup is modular and scalable. As your ambitions grow, the technology grows with you.
We don’t just plan posts, we design an evolving story. From episodic arcs and recurring formats to campaign peaks and collaboration spaces, everything fits into a rhythm that keeps audiences engaged and curious. Every piece adds to the bigger picture and keeps the character’s story moving forward.
We create a thoughtful, staged launch (from tease to reveal to activation) using platform-native moments, creator crossovers, and PR storytelling. After launch, we keep the momentum with seasonal arcs, creative drops, and strategic collaborations that grow reach while keeping the character authentic and true to their voice.
We design how the virtual influencer connects with people: comments, DMs, AMAs, fan spotlights, and rituals that feel personal but always on-brand. Clear tone-of-voice rules and moderation guidelines keep interactions consistent, positive, and safe. building a loyal, participatory community around the character.
Finally, in our AI influencer agency we track what truly matters: reach, resonance, and real impact. We test, learn, and iterate in creative sprints. Wins are scaled, weak spots refined, and over time, the AI influencer grows in relevance, personality, and influence.
Realistic: Hyper-realistic personas like designed to look and act like real humans
Stylized: Artistic and cartoon-like influencers (e.g., anime-style personas).
Fictional Characters: Robots, aliens, or fantasy creatures (e.g., a digital dragon).
Brand Mascots: Representing a brand, often with a playful or professional persona.
Part Human, Part Non-Human: Cyborgs or human-animal hybrids for unique storytelling
Augmented Real Humans: Real influencers enhanced with digital avatars or virtual personas.
We begin by immersing ourselves in your brand’s story and goals to understand your unique needs. Our design team then brings your virtual persona to life, crafting a digital character that truly represents your brand. Once the design is finalized, we launch your virtual influencer, allowing them to take center stage. Throughout this process, we track success with precision by using clear KPIs and regular reporting, ensuring that the campaign meets its targets and delivers optimal results. Depending on your needs, virtual influencers can be created through different methods:
Created entirely by human teams using CGI, 3D modeling, or animation software. Their personality, behavior, and look depend heavily on creative direction.
Start with human or CGI design but integrate AI for specific functionalities, like real-time interactions or generating content ideas.
Created end-to-end by AI, including visuals, personality traits, and content. Minimal human intervention, relying heavily on generative AI tools.
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