OVERVIEW
During the pandemic, a passionate team came together to create Alpha Clash. They started with a simple vision: a trading card game about extraordinary individuals with unique abilities. But as the idea grew, so did their ambitions. They began focusing on building a rich, expansive story, planning to extend it across various mediums in the future. Stuck in lockdown, the team started sketching characters and developing the story's early stages. This process led to a growing pool of characters and lore in the Alpha Clash world, promising an exciting experience for audiences. While the trading card game was their first major product, they dreamed of branching out into other areas.
The Client’s Journey
In early 2023, Rising Empire Studios, the developers of Alpha Clash, reached out to us. The team needed a partner to help launch their game effectively and showcase its unique features. Our mission was to bring their vision to life with creativity and energy. From concept to production, we became their voice and pencil. Our objective was to highlight the game’s distinct elements through an engaging and dynamic commercial, aimed at entertaining the audience, raising awareness, and driving sales.
What We Did
We started by understanding our audience and the core aspects of Alpha Clash. After brainstorming and feedback sessions, we developed a concept to bring Alpha Clash to life in a way that would be exciting to both the creators and the audience.
The commercial featured key characters from Alpha Clash, each with their own backstory and abilities. We carefully designed their appearances and personalities to make them relatable and engaging. This involved several design iterations and feedback rounds to ensure the characters met cultural expectations and the team’s vision.
Launch and Introduction
Creating the commercial was just the beginning. Like any launch, it needed careful planning and execution to make a strong impression. We proposed a detailed introduction plan, emphasizing the importance of this stage to the team. The commercial’s grand debut was a dynamic video where the characters shared their story and mission. This video was released with a strategic marketing campaign, making a memorable first impression.
The Journey Ahead
The commercial’s release marked the start of many adventures for Alpha Clash. Our goal was to make Alpha Clash a recognized game and lead everyone toward an immersive experience.
As Ridge Kiley said, “Working with Dream Farm was great, top-notch in terms of quality and idea, and exceeded our expectations.”
We hope Alpha Clash will one day be globally recognized as a powerful and captivating game, embodying the passion and creativity of its creators.
Testimonial
"Dream Farm's quality of work was exceptional. They hit every milestone and exceeded our expectations. For Alpha Clash, Dream Farm will be our first choice for all future projects."
