Every year, hundreds of games are launched, from big-budget AAAs to indies. One of the best ways to market a video game is through a trailer. A trailer is often the first chance to make an impression on potential players and is a crucial part of the game’s promotional campaign. A well-made one can build massive excitement and draw a lot more interest to the game, while a poorly-made one with a not-so-interesting idea and style might fail to engage viewers.
So we ended up agreeing on creating a trailer, however, one key factor we needed to consider was its ability to stand out. During the time of this project, we were well aware of the shift in animation trends, sparked by the popularity of shows and films like “Arcane” and “Spider-Man: Into the Spider-Verse.” These works marked a move away from ultra-realistic styles to a more stylized, imaginative vibe.
This new style focuses not on photorealistic details, like those seen in Pixar films, but on a unique and artistic interpretation of the world. It celebrates the beauty of imperfections and adds a deeply human touch to the animation.
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