CICI Lash

CICI-Lash-Logo---White Beauty

We helped CICI Lash increase Marketing Qualified Leads (MQL) by 52% YoY.

52% Increase in Qualified Leads YoY
25% decrease in Cost Per Lead
148% Increase in User Retention QoQ

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OVERVIEW

CICI Lash is dedicated to elevating your beauty journey with their premium eyelash and brow products.

What We Did

Brand Alignment

Integrated CICI Lash’s brand to craft a harmonious, consistent, and distinctive presence across different channels, enhancing brand authority among its target groups.

Target Audience

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Analytics Stack

Established a data-centric approach by implementing a comprehensive analytics platform and conducting rapid experiments to validate product-market fit during launch.

Rapid Experimentation

Leveraged A/B testing on Facebook, Bing, and Google Search to build a robust lead Channel and rapidly expand the user base.

Retention Strategy

Implemented a comprehensive customer loyalty program to reduce churn and increase customer lifetime value.

Let’s Talk

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