OVERVIEW
Developed by one of the world’s leading youth travel companies, Global Work & Travel, DealsAway acts as an online travel agent that helps you find deals on travel-related products and services from various suppliers. These suppliers can include airlines, hotels, cruise lines, and tour operators.
What We Did
Brand Alignment
Integrated dealsaway’s brand to craft a harmonious, consistent, and distinctive presence across different channels, enhancing brand authority among its target groups.
Target Audience
Analytics Stack
Established a data-centric approach by implementing a comprehensive analytics platform and conducting rapid experiments to validate product-market fit during launch.
Product Experimentation
Utilized rapid testing across diverse channels to achieve product-market fit, forming a crucial part of the product launch plan.
Retention Strategy
Implemented a comprehensive customer loyalty program to reduce churn and increase customer lifetime value.