OVERVIEW
Based in Florida and Texas, we specialize in custom closet design, manufacturing, and installation. Beyond closets, their product offerings encompass bedrooms, garages, home offices, laundry rooms, Murphy beds, reach-in closets, walk-in closets, and wall units.
What We Did
Analytics Stack
Established a data-centric approach by implementing a comprehensive analytics platform and conducting rapid experiments to validate product-market fit during launch.
Target Audience
Rapid Experimentation
Leveraged A/B testing on Facebook, Bing, and Google Search to build a robust lead Channel and rapidly expand the user base.
Rapid Scaling
Deployed rapid scaling methods for campaigns to achieve broad and effective market coverage, driving year-over-year market share growth.
Marketing Automation
Constructed a detailed automation and personalization blueprint, incorporating funnel stage definitions, trigger mechanisms, and dynamic variable implementation.
Retention Strategy
Implemented a comprehensive customer loyalty program to reduce churn and increase customer lifetime value.
