Sungrow already had a mascot.
His name was Young Yang.
He was visible across the brand, but as Sungrow expanded globally, visibility was no longer enough. The real challenge was communication.
B2B audiences needed credibility and technical confidence. B2C audiences needed simplicity, emotion, and accessibility.
Young Yang was being asked to do all of it at once: be professional and playful, technical and approachable, educational and entertaining.
He had potential, but not the structure to serve every audience effectively.
After the initial discovery sessions, one thing became clear: the limitation was not Young Yang, but the system around him.
He lacked defined communication roles, scalable usage logic, and a clear separation between technical and emotional storytelling.
He functioned as a mascot.
Not yet as a communication system.
Before building anything new, we first looked at what already existed.
Young Yang already had a recognizable visual identity: a rounded white body, an orange facial frame, simple eyes, soft proportions, and a technological yet approachable presence within Sungrow’s visual system.
So, the foundations were there. The visual recognition was there.
Even a small story was there. But as Sungrow’s communication needs evolved, it became clear that Young Yang was being asked to solve challenges he was never originally designed to solve. There was potential.
But there was also a limitation.
And understanding that limitation became the starting point for everything that followed.
The answer was not to simply redesign him.
The answer was to build a mascot universe around him.
BUILDING YOUNG YANG'S WORLD
Young Yang needed a companion. A strategic counterbalance.
That is where Bubbly entered the world.
Bubbly was designed as Young Yang’s AI robotic companion: playful, intelligent, resourceful, and transformable. While Young Yang carries warmth, trust, and emotional connection, Bubbly carries adaptability, surprise, technical demonstration, and playful explanation.
DESIGN PROCESS
CORE IDENTITY & PROFILE
YY & BUBBLY ACROSS THE BRAND
LAUNCH
TIME FOR SOMETHING PEOPLE VAN TOUCH
HEAR IT FROM THE CLIENT
Let’s Talk
