OVERVIEW
"88 Dynasty" is an NFT collection symbolizing a realm where 2,704 Lion Masters are destined for infinite good fortune and prosperity. This high-quality 3D art collection celebrates Asian culture, featuring richly diverse and unique traits spread across 8 genesis species. Additionally, each pair of Lucky Lions unlocks breeding capabilities, adding another layer of value and engagement for collectors.
The Problem
In the world of NFTs, creating amazing art is just the start. The real challenge is attracting buyers, especially with a theme of good fortune and prosperity. Despite the unique and beautiful art of the “88 Dynasty” collection, it needed to stand out in a crowded market.
The Goal
Our goal was to ensure “88 Dynasty” met its sales targets by using a smart marketing strategy. We needed to raise awareness about the Lion Masters, engage potential buyers with compelling content, and build a strong brand presence in the NFT space.
What We Did
We started by researching the NFT market to understand trends and identify the target audience. Learning from successful NFT launches helped us shape our strategy.
We focused on video marketing to promote “88 Dynasty.” We created an amazing teaser, NFT cycles, and animated loops. Video marketing is great for showcasing digital art because it captures attention and engages viewers. Videos allow us to highlight the details and traits of the artwork dynamically. They also make it easy to share the story of the Lion Masters and the cultural significance of the collection on social media.
The NFT cycles and animated loops added motion and interactivity and made the collection more visually attractive. These animations kept viewers engaged longer and made the collection stand out from static images.
The Result
“88 Dynasty” successfully used video marketing to stand out in the crowded NFT market, and there are 1469 wallets holding NFTs in this collection. The engaging teaser, NFT cycles, and animated loops highlighted the unique traits and cultural significance of the Lion Masters.
