OVERVIEW
One of the world's leading and largest work & travel brands and have assisted over 95,000 travellers in turning their travel dreams into reality.
What We Did
Brand Alignment
Integrated Global Work & Travel’s brand to craft a harmonious, consistent, and distinctive presence across different channels, enhancing brand authority among its target groups.
Target Audience
Analytics Stack
Established a data-centric approach by implementing a comprehensive analytics platform and conducting rapid experiments to validate product-market fit during launch.
Rapid Experimentation
Leveraged A/B testing on Facebook, Bing, and Google Search to build a robust lead Channel and rapidly expand the user base.
Rapid Scaling
Deployed rapid scaling methods for campaigns to achieve broad and effective market coverage, driving year-over-year market share growth.
UI/UX Design
Data-driven UI/UX design increased user engagement and conversion.
Retention Strategy
Implemented a comprehensive customer loyalty program to reduce churn and increase customer lifetime value.
