OVERVIEW
Merident is an oral care brand offering a range of toothpaste and mouthwashes tailored to different dental needs. They emphasize quality and effectiveness in maintaining oral health.
The Client's Journey
Merident approached us intending to develop a new product line specifically for children’s toothpaste. They needed a solid strategy to appeal to their target audience, along with a comprehensive marketing plan that included packaging design, product launch, and distribution strategies to boost awareness and sales. The core message of the new product line was to encourage kids to build a habit of brushing their teeth.
What We Did
Research
We began with thorough research on the children’s toothpaste market, both domestically and internationally. This included a detailed competitor analysis, understanding customer preferences, and identifying opportunities where Merident’s kids’ products could thrive. The research helped us pinpoint the best market position for the new product line.
Strategy Development
With the research insights in hand, we developed a market entry strategy. This plan was designed to ensure the new products were well-received by the target audience. It included a phased approach, beginning with the product launch and extending into long-term marketing and branding efforts.
Our long-term strategy focused on building brand awareness, attracting new customers, and enhancing Merident’s image in the minds of consumers. We proposed creative methods across multiple marketing channels to engage the audience and boost customer loyalty. For example, we included the idea of introducing brand mascot characters to make storytelling more relatable and fun for kids.
Brand Mascot
In the world of children’s products, mascots are incredibly effective. They’re lovable, and kids adore them, which can greatly influence purchasing decisions. For Merident, we drew inspiration from the product’s nature to create a unique and charming mascot. The result was an amazing character that resonated well with the target audience, enhancing the appeal of the product line.
The Result
Our comprehensive approach, from research to strategy and mascot development, helped position Merident’s new children’s toothpaste line effectively in the market. The product launch was successful, with a positive reception from both parents and children. The introduction of the brand mascot played a significant role in making the product memorable and influencing purchasing decisions, setting the stage for long-term growth.
