OVERVIEW
Oncolife offers a patient-centric approach to cancer care, prioritising individualised treatment plans and unwavering support. However, their message of hope and expertise wasn't reaching the right audience. They lacked a clear digital marketing strategy to showcase their unique offerings and connect with potential patients seeking compassionate and comprehensive care.
What We Did
UI/UX Design, Patient Journey Mapping
One-size-fits-all? Not for Oncolife. We mapped patient journeys, analysing online behaviour to pinpoint needs at each stage. This fueled targeted messaging and a user-friendly experience addressing their unique concerns.
Immersive Campaign Storytelling
We crafted dynamic videos and social media featuring real patients’ stories and the supportive environment at Oncolife. This human touch built trust and connected with those seeking hope on their cancer journey.
Multi-Channel Engagement
We implemented a cohesive digital marketing strategy across various platforms (Google Ads, Social Media Ads) to reach patients at every stage of their journey. This ensured consistent messaging and fostered a sense of trust and familiarity with Onco life.
