OVERVIEW
ONE Fitness was created by two coaches chrissy bowman, a postural and physical trainer, and adam davis, a transformation-focused personal trainer in 2022 to help their clients achieve their dream bodies and lifestyles.
What We Did
Analytics Stack
Established a data-centric approach by implementing a comprehensive analytics platform and conducting rapid experiments to validate product-market fit during launch.
Target Audience
Rapid Experimentation
Leveraged A/B testing on Facebook, Bing, and Google Search to build a robust lead Channel and rapidly expand the user base.
UI/UX Design
Data-driven UI/UX design increased user engagement and conversion.
Rapid Scaling
Deployed rapid scaling methods for campaigns to achieve broad and effective market coverage, driving year-over-year market share growth.
Marketing Automation
Constructed a detailed automation and personalization blueprint, incorporating funnel stage definitions, trigger mechanisms, and dynamic variable implementation.
Retention Strategy
Implemented a comprehensive customer loyalty program to reduce churn and increase customer lifetime value.
