Fitness
We helped SPENGA increase Marketing Qualified Leads (MQL) by 140% QoQ.
140% increase in leads QoQ
75% Increase in New User Signups
67% increase in ad click-through rate
Spenga's revolutionary fitness wasn't resonating. Their growing chain lacked a cohesive marketing strategy, hindering brand awareness and lead generation. They needed a partner fluent in data and storytelling to craft a unified creative approach that captivated their ideal customer across all locations.
We analysed user data to find Spenga’s ideal fitness fanatics, crafting laser-focused messaging that resonated in our paid search campaigns.
67% increase in click-through rate meant highly relevant users were eager to learn more about Spenga.
Our strategy triggered a massive 240% surge in leads. Qualified fitness enthusiasts hungry for Spenga's unique experience came flooding in.
Reaching the perfect audience dramatically reduced the cost of acquiring each lead by 63%. We maximise efficiency while delivering exceptional value.
We crafted dynamic videos and social media campaigns showcasing the energy and joy of Spenga’s classes. This transformed their workout experience into a story waiting to be shared, captivating a wider audience.
We built a consistent brand identity for Spenga across all channels, solidifying their leadership in immersive fitness. We then used a “performance branding matrix” to constantly test and refine messaging and visuals, maximising conversions.
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