OVERVIEW
Golrang is a leading holding, established in 1961. With a diverse product range that includes detergents, personal care items, paper products, and pharmaceuticals, Golrang operates multiple sub-brands and serves a global customer base.
The Client's Journey
Golrang wanted to launch a new line of products specifically for children and sought to create a deep, meaningful connection with both children and their parents. They approached us to develop their launch plan and brand communication strategy.
Our Solutions
Market Research
We took an innovative approach to understanding the preferences of children and their parents. Our creative team conducted surveys in schools and kindergartens to gather insights into children’s tastes and preferences. We also carried out comprehensive research in the children’s shampoo market, assessing competitors and identifying the best positioning for Golrang’s new products.
Product Launch Plan & Marketing Strategy
To launch Golrang’s new children’s product line, we developed a focused plan and marketing strategy aimed at engaging both children and parents. We introduced new brand characters that featured in all marketing materials and on product packaging, helping to build a memorable and engaging brand presence.
Brand Character Creation
Based on our research, we realized that one character wouldn’t be enough for Golrang’s diverse product range. Instead, we created two unique brand characters. These characters not only appeared on the packaging of Golrang’s new products but also became the focal point of the marketing campaigns and TV commercials.
Packaging Design
By including the characters, the packaging for the new product line turned out to be vibrant and eye-catching, especially for children. The packaging was designed to stand out on store shelves, with the new brand characters prominently featured, making the products instantly recognizable and appealing to young shoppers.
The Result
The comprehensive strategy we developed for Golrang successfully launched their new children’s product line, creating a strong emotional connection with both kids and parents. The introduction of the two brand characters and the vibrant packaging design made the products stand out in a competitive market, driving sales and increasing brand awareness.
