A closer look at character-driven marketing and communication through research, practical guidance, and real-world examples of how brands put it to work.
Using brand characters in digital experiences adds personality to the experience and enhances the user journey. By doing this, brands encourage passive viewers to actively interact with the content. This leads to higher brand recall and customer loyalty over time. Brand characters can take different forms, including brand mascots, virtual influencers, virtual brand ambassadors, […]
We always strive to be unique and independent. It’s a virtue to make our own decisions, give our own opinions, and be our own selves. Brands are the same way! Every brand is like a person, and like a person, it has its own looks, behaviors, and language. In branding, the looks are the visuals, […]
The rapid advancement of AI technology is transforming every aspect of marketing. From campaign ideation to customer segmentation, AI tools are redefining how brands engage with their audiences. For marketers, embracing AI is no longer optional — it’s essential. In this article, we’ll explore the practical use cases of AI in marketing, showing you how […]
Television advertising has been a fundamental marketing channel for decades. The first TV commercial aired on July 1, 1941 and since then, companies have relied on TV commercials to build household brands. However, when you compare TV ads to other performance marketing channels (like Google Ads, Meta Ads) where you can get a direct Return […]
CGI video has emerged as one of the most exciting and talked-about advertising techniques in recent times. With the growing popularity of video content, CGI has quickly proven to offer numerous advantages for brands that leverage it. In this blog, we’ll explore everything you need to know about this innovative method to help you make […]
Television and the way audiences consume it have evolved significantly over the past two decades. Naturally, TV advertising has undergone significant changes. While it once reached nearly every viewer, that is no longer the case. Thanks to programmatic TV advertising, brands now have hard data about what their target audience watches. As a result, TV […]
Gamified advertising involves incorporating gamification into advertising campaigns to make them more effective. This new approach requires a strategic plan. In the following sections, we will discuss and describe how gamified advertising works, its principles, and how it is implemented in real-world examples. Definition of Gamified Advertising{{Definition}} Many people misunderstand the meaning behind gamification. Despite […]
Connected TV devices today hold the undivided attention of countless people. So naturally, they’ve become powerful tools for brands to engage with their audiences. CTV offers advertisers to reach viewers traditional TV has lost. And as we saw in our introduction to CTV , these devices have also changed audience preferences. As a result, CTV […]
There’s a new player in digital marketing: the virtual influencers; they are virtual characters who publish content and act like human influencers. They are not standalone and are almost managed by a person, agency or company. Read more about developing virtual influencers. This article discusses various ways to connect with virtual influencers, hire them, and […]
It’s no surprise that if you ask any business what their ultimate goal is in branding, the first thing they’ll say is, “We want to stand out!” Or maybe, “We want to be better!” They might even mention a couple of big competitors in their industry and say, “We want to beat them, and we […]
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See how a character can bring your brand into the stories, conversations, and experiences your audience cares about.
