OVERVIEW
Kaseem Ryan, better known by his stage name Ka, is an American rapper, producer, and firefighter from Brownsville, Brooklyn. With a rich history in the music industry, including his time with the group Natural Elements, Ka reached out to us during the production of his new song, seeking a compelling music video.
The Approach
Given the introspective and poignant nature of Ka’s song, we believed that a black-and-white 2D animated style would perfectly complement his narrative. This minimalist, monochromatic approach highlights the somber tone of the song, ensuring that the focus remains on Ka’s powerful lyrics and message. This artistic choice enhances the emotional gravity of the content and provides a timeless, universal quality to the video, ensuring its impact endures across different audiences and eras.
What We Did
After finalizing the concept and style, we produced a 2D animated video that focused on Ka’s message. The animation brings his story to life, exploring the dark sides of culture and its impact on people’s lives.