To catch consumer attention and build lasting brand recognition, companies increasingly adopt mascots to showcase their brand’s values and create an actual connection with their target group. Mascots can perfectly simplify complex brand messages, and this is particularly important in the digital age and with advancements in AI. However, while many brands recognize the value of mascots, their potential is often underutilized, so they often don’t have a lasting impact and are quickly forgotten.
Dream Farm, leveraging over a decade of expertise in animation and character design, identified this significant gap in mascot development: merging strategic marketing with engaging visual storytelling for effective mascot use. This realization led us to the development of our Brand Mascot Total Solution approach. We don’t just create great-looking characters. We also make sure they fit perfectly with what the brands need, thanks to an A-Z approach that blends creativity, strategy, and technology.